Apple’s acquisition of Beats Electronics has been a long time coming, and now that it’s complete, the festivities can begin for Apple’s Siri and Beats’ Pill mascots. Or maybe not.
Apple’s $3 billion Beats acquisition formally closed today, and the company welcomed Beats with a note on its website as well as an internal memo. A report from the WSJ adds that following the acquisition, Beats Music CEO Ian Rogers will oversee iTunes Radio.
A lot has to be said for advertisements. The ads that work are the ones that sell you on something you didn’t even know you needed or wanted. While MacBook sticker sellers have seen plenty of attention over the years, it certainly looks like many of them saw a boost after Apple aired their ‘Stickers’ ad in July.
Delta Airlines this morning updated its Fly Delta iOS apps with in-flight entertainment, allowing users to stream movies and TV shows provided by the airline directly to their iOS devices while on-board. The update comes as a part of Delta’s new plan to revitalize the entertainment offerings while flying, which most agree are largely lackluster.