Apple would very much like it if more Android users switched over to the walled garden ecosystem, and, as such, has polished a pair of new ads to encourage potential switchers.
Apple’s first smart speaker, the HomePod, was first announced late last year, and Apple went out of its way to make sure that potential customers knew what they were getting: A speaker that also has Siri in it. Apple’s focus on the marketing, even after the device’s launch, has been about sound and not so much about anything else. Yes, Siri does get used in at least one ad, but even in that case the HomePod’s sound quality is supposed to be the star of the show.
Creative Strategies, Inc. recently put together an in-depth study of iPhone X owners, hoping to get a feel for how early adopters feel about Apple’s newest flagship smartphone.
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Up to this point, Drake’s album, Views, held onto the title for most first-day streams of a new release. But that record has been broken. (Views still has records to be excited about, though.)
If you check the official spec sheet of the iPhone 6s Plus, iPhone 7 Plus, and the iPhone 8 Plus, you’d see that their official battery life numbers as quoted by Apple is very similar. The company claims the iPhone 8 Plus and iPhone 7 Plus last about an hour longer than the iPhone 6s Plus. Then, there’s the iPhone X which Apple claims lasts about 2 hours longer than the iPhone 7 despite coming with a display and battery bigger than any of its Plus handsets.
Despite lowering its projected revenue for the entire year, TSMC may be on track to post record profits for 2018. This is because the company will be fabricating A12 chipsets for Apple on its advanced 7nm fabrication. Additionally, Qualcomm will also be making use of TSMC’s 7nm foundry for its new smartphone chips.
Last week, rumors sparked off that Apple was working on an iPhone with a triple-lens camera setup for 2019. As seen on the Huawei P20 Pro, triple-lens camera sensors on a smartphone come with plenty of benefits including improved low-light performance and a higher level of optical zoom.
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