Apple's Greg Joswiak on the iPhone

I stumbled upon Greg Joswiak's interview posted on Fortune's Big Tech blog and thought of sharing it with you folks. In case you are not aware, Greg Joswiak, is head of marketing for Apple's biggest product, the iPod, voted best gadget of all time as well as the iPhone, probably the most hyped gadget ever created.

If you think that is probably the easiest job in the world thanks to the frenzy and hype surrounding both these gadgets, you are mistaken as there is a lot more than just promoting the products. Apparently Greg Joswiak was the one who pushed Apple to produce the 14-inch iBook even though Steve Jobs wasn't entirely convinced about it and we all know the end result, it turned out to be a hit.

In the interview Greg Joswiak touches upon quite a few points related to the iPhone such as the evolution of the iPod from being just a music player to now the iPhone, iPhone’s holiday prospects etc.

The interesting part of the interview was that when he elaborated on his views on how to open up the iPhone platform for legitimate developers to develop native iPhone applications, he seemed to reiterate the point Steve Jobs had made when he announced about the iPhone software developer kit (SDK) about the use of digital-signature. It now seems quite likely that Apple will be going the Nokia way and use the digital-signature approach to the upcoming iPhone SDK.

If you are an Apple fanboy like I am, the interview is a must-read. We have all heard, seen and admired Steve Jobs but it is interesting to hear from some of the other heroes at Apple.

Read the full article at Fortune's Big Tech blog by following this link.