Apple: iPhone 3G's Screen are Bit Yellowish by Design

There have been quite a few complaints from users of the new iPhone 3G since it was released on Friday. The new iPhone 3G users believe that their screens are defective as they have noticed a "yellowish" hue when compared with the original iPhone which had a cooler blue tint.

Apple’s senior director of iPhone product marketing, Bob Borchers has clarified that this is by design and not a display defect.

If you were oblivious of the issue, then you are not to blame as the yellowish hue is pretty minor. You will only notice the difference in color if you hold the two iPhones side by side as seen in the screenshot below of a first generation iPhone on the left and iPhone 3G on the right; the screen on the original iPhone is distinctly bluer.

Bob Borchers has clarified that this definitely isn’t a bug or a display defect and that the display on the iPhone 3G has a warmer look and that’s by design.

The good folks at Wireless Info tested the screens using a CS-200 chroma meter (which is a professional chroma meter that can analyze the brightness and color of a screen) and Erica Sadun's Light application (a native iPhone app that turns the screen brightness to full and shows a pure white screen that turns your iPhone into a flashlight).

They observed that the new iPhone’s color temperature is between 6800 and 7300 Kelvins, compared with a color temperature of about 8300K on the first-generation phone. The tests also confirmed that the new iPhone 3G screens are significantly brighter than the original iPhone.

As per Borchers, Apple engineers have moved the white point in order to make [the display feel] more natural, so that consumers can appreciate warmer images, especially when viewing photos.

You can change the color temperature on your computer, however its not customizable on the iPhone as of now. Borchers did suggest that Apple may make the adjustment available in a future software update if demand is high, although there are no plans to do so.

Apple seems to have done the right thing here, as experts believe that the yellowish hue gives more natural colors, but it might take iPhone owners some getting used to, especially those who have used the original iPhone and are accustomed to more bluish, glaring tones.

It will be great to know what you think?

[via Macworld & Wireless Info]

 

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