Coverage of Apple’s Special Event to Preview iPhone firmware 3.0

iPhone firmware 3.0 event

Apple's special event to preview iPhone firmware 3.0 should be underway shortly. It is being held at the Town Hall auditorium on the Apple's campus in Cupertino, CA.

We are closely following the event and will keep updating this post with the details as soon as they are announced.

Updates are being posted from top to bottom (bottom newest) so stay tuned.

We will keep track of our super iPhone Firmware 3.0 Wish list that you all had contributed towards.

The event has just started so fasten your seat belts.

iPhone software vice president Scott Forstall and iPhone product marketing chief Greg Joswiak will be the ones presenting today.

Greg Joswiak giving some figures which we are really not interested about:

"Before we shipped our first phone, we set an aggressive goal — we
said we'd sell 10 million phones. And we sold 13.7m. We blew it away."

"This has been great for devs. In one year's time we've had over
800,000 downloads of the free SDK. We've had over 50,000 companies and
individuals join our dev program. And most of them, over 60%, have
never developed for any Apple platform before."

Okay, we are now getting into details of iPhone Firmware 3.0. Scott says iPhone firmware 3.0 software is a major update to all iPhones and iPod Touches.

He starts of with changes from a developer point of view such as:

  • 1000 new APIs
  • Interesting, Apple has announced they will support different business models on the App Store such as Subscriptions, Additional Level, New Content. Apple is calling it the In-App Purchase. The payment terms remains the same as the cost of an app, Apple will charge 30% as commission.
  • Support for peer-to-peer connectivity over Bluetooth. Great, so does that mean Full Bluetooth support is finally coming to the iPhone.
  • Allowing accessory manufacturers to create applications to interface with their hardware accessories.
  • Developers can now embed Google Maps directly into their application.
  • Developers can now use CoreLocation to make Turn by Turn applications, finally we should True GPS applications on the App Store.
  • New APIs added for streaming video and audio, in-game voice.

Some developers have been called on stage to show their iPhone apps running on firmware 3.0 such as:

  • Meebo's Instant Messaging App.
  • Electronic Arts, the game developer demoing SIM 3 where they show the In-App Purchase feature.
  • Oracle demoed an app that tracked supply line.
  • ESPN shows their iPhone app making using of the new video streaming and Push Notification APIs. Its pretty cool, it downloads the video based on your connection speed.
  • Johnson and Johnson is showing off their medical iPhone app which works with a small dock connector over Bluetooth serving as a finger pricking device for glucose testing. Cool idea!
  • ngmoco, the developer of popular game Rolando is giving a sneak peak at new games they are developing using firmware 3.0 features: Touch Pets, a social pet simulator. second is LiveFire, a multiplayer first person shooter over 3G or Wi-Fi.
  • Smule showing their new app Leaf Trombone (World Stage) which is a multiplayer music app. Crazy stuff!

Scott is now talking about the features for iPhone users, what we have all be waiting for. So here we go:

  • Copy and Paste is finally coming!

          Here is how it works:

Double tap on text, and it automatically selects it — then puts grab
points at the end of the selection, with a cut/copy/paste bubble above

To select a whole block, you double tap, slide with your finger or
thumb (you get a new magnifying glass), and pull across what you want
to grab.

You can use Copy and Paste across apps.

  • You will be able to send multiple photos at a time.
  • Landscape mode in Mail, SMS and Notes. Finally!
  • SMS app gets a few more enhancements in addition to landscape mode; you can now forward and delete multiple messages โ€“individual messages or multiple messages.
  • Calendar app will support for CalDAV.
  • YouTube subscriptions.
  • MMS is coming to iPhone firmware 3.0.
  • You can now record, edit and send voice memos via email or MMS.
  • Some improvements to the Stocks app such as new stories in the bottom of the app and plus details like highs and lows and PEs are now within the app and also works in landscape mode.
  • We will also have the Spotlight for the iPhone in iPhone firmware 3.0, that is Apple's Universal Search feature. You will be able to search for information across mails in the Mail app, appointments in the Calendar app, songs in your iPod app's music library and also search for notes in the Notes app. This is brilliant!!!

iPhone firmware 3.0 will be available this summer. It will be available for free to iPhone 3G customers and will also work on 1st generation iPhone as well.

However the bad news is that features like A2DP (read stereo Bluetooth) and MMS will not be available on 1st gen iPhone due to hardware limitations. iPod Touch users will have to pay $9.95 for the update.

The beta version of iPhone Firmware 3.0 SDK will be available to developers starting today.

Some more details from the question and answer session:

  • Apple is building support for tethering in iPhone Firmware 3.0, however it will depend on carriers to add tethering support on their networks.
  • Its confirmed that the lack of MMS and Sterao Bluetooth support for 1st gen iPhone is due to a hardware limitation and not software.

We missed mentioning while talking about Spotlight for the iPhone and its pretty cool, iPhone firmware 3.0 will have a new Home screen called Spotlight. Here are some of the details:

You can scroll to the Spotlight homescreen. It lives in your pages of
apps as its own page. It works as you'd expect, a keyboard is present
and allows you pop up anything you're looking for in a list below a
search box.

Spotlight lives far left in your pages.

The other good thing to note is that these are only a few of the hundred new features. So we will let you as soon as we get to know about the features that were not mentioned today so don't forget to stay tuned by subscribing to iPhone Hacks RSS feed.

That's all folks, the event has come to an end. We would like to thank Engadget and Gizmodo for live blogging the event. Thanks for following our coverage.

Please let us know which you thought was the best feature from today's announcement.

Like this post? Share it!

  • marcus

    cant wait to see what there gonna actually give us to compete with the palm pre and to just make our iphones better

  • outlaw

    basically apple sucks… just wondering if the firmware 3,,,can b use on the iphone 3g,,,pretty sick tho,,,well will c,,,but might b that ,,,the firmware 3 cant use yellows0nw…its sucks,,devy teamy,,,do somethinngs about that,,,jah bless u all …thnks to all
    love u guys …miss u guys,,

  • YER MAW!!


  • inlaw

    outlaw, what da hack r u talking about? i think basically u suck

  • Pablo

    i am still waiting for an already built in soft unlock….still hoping….dont let me down apple!

  • Pablo

    am i the only one so excited about this? am refreshin this page every few pages…hope every1 is as excited as i am! and wat i hope even more is that apple wont let us down on all the new features we desire!!!!!!!

  • Pablo

    till now, no letting down, as i can see, apple has worked on multiplayer, bluetooth and copy and paste….good going apple….go on

  • Kashif Saeed

    It Will Be Great If They Add Some Extra Features Like Delete n Editing Pics, Music n Videos .. n Also Divx Xvid Codec For Playback Movies in .avi Format…

  • ZOMG, Copy N Paste and Multiple Photos… no need for jailbreak anymore… except maybe Bossprefs…


    zomg totally pumped for msging updates/ mms/ cutand paste

  • Jordi

    No video recording ?
    I hope they allow third part app doing so in the store.

  • inlaw

    Stereo Bluetooth support…i think it means A2DP?

  • Pablo

    did the whole thing come to and end that u came up wid da idea that there will be no video recording

  • i think if they upgrade the hardware of the iphone (i.e. better camera) we'll probably see video recording.

    push, copy and past, mms, and sms forwarding were the most notable for me on the software end. im just waiting to see what the changes on the hardware end will be.

  • marcus

    sounds pretty good but i will not be upgrading to it till its been shown it wont undo my jailbreak i love cydia too much so hopes saurik gets the beta and learns how to keep it so we still have cydia

  • Paul

    Great I like the new update and now we have to wait till summer!

  • Pablo

    they said the firmware will be avaliabe for developers so this means somehow saurik can obatin the firmware and hopefully create a compactiable cydia version

  • Pablo

    cant we somehow get the version of the firmware offered to developers and, i dont knw, put it on our iphones?

  • Pablo


  • Hey Pablo,

    We are not at the event, we are following the coverage via various live
    blogging sources especially Gizmodo and Engadget.

    But as we mentioned, it wasn't going to happen and will not anytime soon.

  • mo


  • mo

    Idc really as long as a new iphone will be released when 3.0 is out, I'm fine.

  • Yeah this was covered in the Q&A section:

    Q: Is there a physical hardware problem on the first-gen iPhone that
    prevents it from doing MMS.
    A: Itโ€™s a different radio, so it is a physical issue.

  • Pete

    How can this be true:
    "Its confirmed that the lack of MMS and Sterao Bluetooth support for 1st gen iPhone is due to a hardware limitation and not software."

    I'm using SwirlyMMS on my 1st gen iPhone for months

  • albi

    Will it be new iPhone with the OS 3.0 ๐Ÿ™‚

  • Hmm interesting, that's strange. We will dig more into this and let you

  • yankii

    i cant wait!

  • cart

    No Flash support in Safari? ๐Ÿ™

  • I was under the impression that all MMS apps developed for 2g iphones work via data networks (Edge/WiFi) and not true MMS messaging over cellular networks as the SMS does.

  • geogo3r


  • dumpweed

    swirlymms uses their servers. your picture gets sent to them and then they send it for you.

  • geogo3r

    I'm sad not to see flash but I'm very glad to see all the things that they are adding!

    With the addition of MMS and somewhat universal landscape, I most likely wont be re-jailbreaking after this update. But, again, we'll have to see ๐Ÿ˜‰


  • Jonny H

    I'm stoked about MMS and bluetooth and even more so the use of accessories that you can pair with apps like the blood glucose thing mentioned. I'm so looking forward to using tactile responsive buttons for playing apps and of course the EMULATORS FOR JAILBROKEN IPHONES!

  • That's what I had thought as well but read somewhere SwirlyMMS uses carrier
    to send MMS messages and not by uploading images to some third party server
    like say Flutter. That's why I mentioned, I need to find out more on how
    Swirly works to confirm.

  • mo

    That sounds weird. I was able to get swirly mms working. Is that any different?

  • mo

    I hope so ๐Ÿ™‚ I really don't want to get the 3g. I've been waiting to see if the rumors of a new iPhone coming is true.

  • Yeah Pete mentioned that as well.

    It also looks like SwirlyMMS uses the carrier as they are advising users to add MMS to their service plan; doesn't seem to use the data network as I had suspected earlier.

    That's really strange why Apple said so.

  • There is lot of blogs i have ever seen but not found good knowledge,only your blog satisfy me a lot in case of information.

  • There is lot of blogs i have ever seen but not found good knowledge,only your blog satisfy me a lot in case of information.

  • mo

    I can understand the bluetooth part. I guess were going I have to wait and see If some hacker can implament the same mms that the 3g phone will have to first gen users.

  • mbuzi

    Im in SOuth africa and would like to know the specific date for the release, i cant wait.