They claim that the reason for the nervousness is the results of some early testing with some selected users caused so much strain on their MMS servers that it resulted in an outage yesterday.
AT&T and its MMS partners are already seeing “record traffic during peak hours of the night” with just the users selected for testing.
That early testing has been a little rocky, with AT&T seeing a fairly significant test outage yesterday that has them rushing to beef up their MMSC messaging servers. Estimates among those working on the project are that traffic on AT&T’s wireless network will be about 40% higher all day on Friday as iPhone users fire pictures and video at one another.
Meanwhile, AT&T has confirmed via their Facebook page that they’re definitely rolling out the MMS feature on Friday:
MMS Update: We know you’ve been eager for this service so we wanted to offer a quick update on the launch plans for MMS on Friday, Sept. 25. Late morning, Pacific Time, on Friday, the new carrier settings update enabling MMS should be live and ready to download through iTunes. We’ll provide the steps and all of the details you need right here at that time.
iPhone users are already unhappy that it took them so long to launch the feature, which was available since June when iPhone OS 3.0 was released, so any outage or issues will be very frustrating, especially after the video, which explained the reason for the delay and also provided details on the steps they had taken to prepare for the launch of the MMS feature.
Let’s hope AT&T beefs up the capacity to avoid any issues on Friday as they have been working hard to fix the problems they’re facing due to surge in traffic. The last thing they need is an outage after the launch as they’ve already received a lot of negative publicity due to the lack of the MMS feature.
Let us know your thoughts in the comments.