To Partner Or Not To Partner – Verizon CEO Throws Ball Into Apple’s Court

Verizon CEO waiting for Apple's nod to engage in partnership

After rubbishing the iPhone in the "Droid Does" ad campaign and also taking a direct swipe at iPhone's carrier AT&T earlier, Verizon now seems all ready to work with Cupertino in the future. 

According to a statement by the CEO of Verizon Communications, Ivan Seidenberg, the ball is entirely in Apple's court whether to decide if they would want to partner with Verizon or not. 

Speaking during Verizon's third quarter earnings call, Seidenberg said:

"We obviously would be interested at any point in the future they (Apple) thought it would make sense for them to have us as a partner. And so we will leave it with them on that score". 

Seidenberg also complimented Apple on the terrific success of the iPhone and hoped that the companies would engage in a partnership soon which could be mutually beneficial as both the companies can stand to reach out to newer customers.

The relationship between Apple and Verizon has been one of high speculation. While on one hand, we have ad campaigns such as "Droid Does" where Verizon claims the new Motorola Droid as a better smartphone than Apple's iPhone, we also have speculative reports about Verizon and Apple working together on a 4G LTE iPhone that could be released next year. 

Despite these contradicting pictures of the status of this relationship, Seidenberg's call for a partnership makes good business sense; especially in the light of AT&T's third quarter earnings report where 92% of carrier's post-paid subscriber growth came just from the sale of iPhones. A partnership with the country's largest wireless carrier which also boasts of a superior network quality will also help Apple reach out to a huge chunk of the population hitherto untouched. 

With so much talk in the recent past about the Verizon-Apple partnership and the subsequent customer interest in moving to Verizon from AT&T, do you think an exodus of iPhone customers, known for their high bandwidth consumption, from AT&T to Verizon could expose Verizon's claims of being a superior network? Please tell us your opinion in the comments. 

[via The Wall Street Journal]



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