Apple Introduces New Feature for Developers to Track Status of their iPhone Apps
Remember the iPhone app named 0870?
The iPhone app made news earlier this year when Apple finally approved it after a record 429 days. Though this was an aberration, most iPhone app developers find themselves in similar situations when their iPhone apps take weeks or sometimes months to get approved.
In an attempt to redress the situation, Apple has now introduced a new feature in the Dev Center website that will give the iPhone app developers a better idea about status of their application's approval.
iPhone App developers will now be shown messages such as 'Waiting for Review', 'In Review' or 'Ready for Sale' against each of their submitted apps. While this is definitely a better scenario, we are not exactly sure if this will solve the issue.
One of the biggest challenges facing Apple's App Store today is neither the number of days it takes to get an app approved or the rejection rate of iPhone apps. Instead, it is the inconsistency in these. Presently, Apple claims to approve 95% of the apps in 14 days. It is when iPhone apps take more than this duration to get approved when app developers get restless and try contacting Apple for the status.
This particular provision of app status cannot help to a great extent simply because app developers shall continue to remain in the dark when an app 'In Review' has not made it to the 'Ready for Sale' status even after a week or so. Probably a better way to address the issue is to provide a timeline for the approval process. However, considering that over 8000 apps are being submitted everyday and these numbers are increasing by the day, it is a mammoth ask.
However, we believe this is only the first of many steps that Apple will take to make app review a clean and transparent procedure.
What do you think?
[via Wired]
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