Adobe has been pushing hard to bring Flash to the iPhones. We also recently noted Adobe's attempt to make people aware that it was not their fault that Flash was not working on the iPhones already.
While Adobe was busy at it, Microsoft apparently seems to have been working to bring their own Flash alternative Silverlight to the iPhones instead.
Folks at BetaNews are reporting that Microsoft is working on a Silverlight based server side technology that could bring video content in an iPhone-friendly format. While Microsoft User Experience Platform Manager, Brian Goldfarb claims his company has been 'working with Apple' on this, it looks more like Microsoft merely keeping Apple in the loop over what it has been developing.
So what does this new technology do? Goldfarb says
"What we're doing is taking content that's encoded for smooth streaming and enabling the content owner to say, 'I want to enable the iPhone.' The server will dynamically make the content work -- same content, same point of origin -- on the iPhone. We do this with the HTML 5 <VIDEO> tag, in many ways.
We're translating the content to support the MPEG2 v8 [decoder] format [of] the iPhone; we're moving it to their adaptive streaming format. So it's the same IIS smooth streaming content, the same server, the same point of origin, but now I can get that content to play without any code changes, without any real work, on the iPhone. That's the critical thing for our customers"
Does this mean Silverlight will overtake Flash in the race to reach the iPhone users? We have our doubts. Primarily, though Microsoft claims they are working "with" Apple, Cupertino doesn't seem to be particularly interested. The present server-side technology as elaborated by Goldfarb is pretty similar to how iPhone users watch Youtube on their iPhones and true compatibility only comes when a Silverlight plugin is made available for the iPhone browser, which has exactly been the point of contention between Apple and Adobe.
However with this, Microsoft has made its intentions to edge Adobe out and it will be an interesting battle to watch out for in the future; if Apple is willing to allow either of them, that is.
[via BetaNews]
one day Micro$haft will curl up and die…one day!!
i only wish Micro$haft would curl up and die…one day, i can but hope!
Microsoft will never die! Why? Cause apple sucks!! Only good thing they hve are the iPhones !! Name one reasson why macs should take over server wise and data storage. Oh an not to mention alot more people use windows more! Idiots
death to steve job lovers, jailbreak for ever!
RAMEN
Apple sucks you cant even run safari in full screen mac os is light weight compared to windowed fact.
If you didn't know by now Microsoft owns Apple !
" Wake up ! They're all about you ! All around you ! "
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" TL Agenda Commericials !!! "
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I don't care if Microsoft or Adobe wins this. What matters is a smooth flash player for the iPhone!!
The Netflix site uses Silverlight, so that their customers can instantly watch movies online, on the customer's pc. If Microsoft can successfully integrate Silverlight with iPhone, maybe I can instantly watch their flicks on my phone.
i know i really want that.
lol,when have you ever heard of a virus infected mac? how about windows? hm makes you think, ah
The reasson why ? Cause people know that macs suck .. No virus on them means worthless time spent on them. They are only good for editing video THATS it! Games are barely made for them… If everyone owned a mac don't you think they would be effected already.. Let's think about it, if it did happen mac would be fucked over why! Cause they don't have the people or the knowledge to fix that!
Studies have shown that over 90% of the worlds REAL computing is done on Macs. PCs have created for themselves a losing battle by being the "cheap" solution. Over time, more of the home market for computers will go to Mac, that is what the trends show. So, stuff it, Micro$haft!
netofunk was here.