AdMob Report Reveals 50% of Wireless Data Consumption from iPhones Alone
With Verizon's attack campaign continuing against AT&T and the company's very own ad agency not helping the cause by confusing the customers even further, here is one report that will help AT&T customers to see the real picture.
AdMob, the mobile ad network that was recently acquired by Google has in its recent mobile ad trends report offered an insight into why the AT&T network is always clogged. The iPhone, which constitutes around 18% of all smartphone handsets sold globally in the previous quarter consumes more than 50% of all data traffic. In a free world, the two parameters are not as much related. But in a market where the iPhone comes locked with AT&T, the extraordinarily huge amount of data consumed would mean that the carrier has to bear the brunt of data consumption.
However, it is not just the iPhone that gets its users become voracious data consumers. Owners of Android handsets, that comprises of 3.5% of worldwide smartphone sales consume close to 11% of data traffic. This might not be good news for Verizon especially with the Droid handsets speculated to see a rise in sales following the aggressive ad campaigns against the Apple-AT&T partnership in recent times.
The AdMob report cannot be taken at face value since the study is made merely with the number of ad requests sent from the various smartphones to the AdMob server. However, it does offer an indication to the prevailing environment in the market. The iPhone and Android Operating Systems alone could contribute to more than 75% of web traffic. While it can be seen as a challenge to the carriers that offer connectivity to these smartphones, we also need to realize that a smartphone is essentially a mini-computer and in the absence of internet usage, the smartphones aren't really performing tasks that they are supposed to be doing.
In essence, the iPhone and Android are the only platforms where the users have really been able to experience true smartness in mobile devices - something that we speculated could be Verizon's idea in pitting the Motorola Droid as an alternative to the iPhone. We had written back then that Verizon could well be looking at establishing a market where the iPhone and Droid are the only two dominant players.
Do you see the recent AdMob report as reaffirming an alignment of the market towards that eventuality? Why do you think iPhone and Droid users have been so heavy data consumers? Please tell us your opinion in the comments.
[AdMob Report via Apple Insider]
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