Apple Opens Up iPhone App Store To Lottery And Sweepstakes Applications

Apple allows Lottery apps on App Store

Looks like banning iPhone apps with sexual content was not the only major policy change Apple has been tinkering with in recent times. 

News is in that Apple has also slackened its rules to allow lottery and sweepstakes iPhone applications. 

The first app in this category is already out on the App Store. Called 'KaChing Button', this application, priced at $0.99 promises to pay up to $1000 everyday to a lucky winner between February 15 and March 16.

Apple has indicated that app developers would however need to explicitly state that they shall be the sole sponsor for the promotion. The iPhone SDK terms read:

"3.3.17 Your Application may include promotional sweepstake or contest functionality provided that You are the sole sponsor of the promotion and that You and Your Application comply with any applicable laws"

Additionally, the terms also require developers to "clearly state in binding official rules for each promotion that Apple is not a sponsor of, or responsible for conducting, the promotion".

With this change in policy, users can expect an overwhelming number of lottery-style iPhone apps to be available at the App Store. Until now, only iPhone apps that displayed winning numbers for lotteries were allowed while any sort of transactions had to be done through iPhone's Safari web browser. 

It is interesting that Apple has given the go-ahead for this controversial category of iPhone apps close on the heels of banning iPhone apps with sexual content.   

It seems like a strange move. Let us know your views in the comments.

[via RegHardware]

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