iPad News Roundup: Apple Buys iPad Trademark, iBookstore eBook Prices Shoot Up

ipad roundup

In a significant development just days ahead of iPad's launch next week, Apple is reported to have bought the rights to the "iPad" trademark in USA from Fujitsu – the company that had owned it until now. 

Folks at Patent Authority report that the deal was made on the 17th of this month though the price of the transaction is not yet known.

This is just one of the several bricks that have been falling into place as the company gears itself up for the launch of its new device. MacRumors reports that Apple's iPad-specific App Store has already become partly operational with the approval and organization of several iPad-specific apps. Interestingly, the apps already seem to be ranked on "revenue" suggesting that these applications could have been purchased and downloaded on a limited basis at the moment. 

However, there is some disappointment for users as well. AppAdvice has reported that prices of ebooks on the Apple iBookstore seem to have inexplicably shot up in the past few hours. You might remember our article earlier this week where we had written about the prices of ebooks fixed at $9.99. The website now reports that several of these ebooks seem to be now priced at $12.99. AppAdvice writes:

"This sudden change is extremely intriguing. Is Apple using this to figure out where the leak is coming from? Did Amazon react to our announcement and pressured publishers to rise the prices? We don’t know. It also remains to be seen if these price changes are just temporary or definitive."

The increase in cost of the ebooks though disappointing, it is not surprising. Earlier reports had in fact indicated that ebooks on the iBookstore would be sold via an agency model where Apple could be earning a 30% commission on ebooks sold at a price between $12.99 and $14.99 on an average. However, we still believe that lower cost of ebooks could have helped Apple in positioning the iPad better among eReader competitors besides offering a real incentive to customers to consume more content. 

What do you think?

[via MacRumors, AppAdvice, Patent Authority]