The launch of iPad on April 3rd may not be the only important event for Apple next month. According to reports on the MediaPost, Apple could also be getting ready to make an announcement on its new personalized mobile advertising platform tentatively named iAd.
The new platform that has been reportedly described as "revolutionary" by Steve Jobs is expected to be unveiled on April 7.
Details about the new platform are sketchy at the moment. However, MediaPost confirms that the iAd mobile advertising platform would be based on Quattro Wireless – the mobile advertising firm that Apple acquired earlier this year for close to $300 million.
The launch of iAd could introduce a new frontier for battle between Apple and Google who have now been competing across a variety of segments including the mobile OS and mobile phone handset businesses. With iAd, Apple could be taking on Google in a segment where the latter heavily dominates. More importantly, Apple could be adding a much needed additional revenue stream for the company.
It will be interesting to see how things pan out moving ahead. MediaPost speculates that iAd could offer geography targeted advertising to app developers. Our readers might recall a recent Apple announcement that iPhone apps that pull the users' location data for the sole purpose of advertising may not be approved. With iAd, Apple could now be offering a viable alternative for app developers who wish to geographically target their users with ads. Interestingly though, Google is known to own the patent for location based adverting technology.
How do you see iAd shaping up? Can it compete against the likes of Google in the mobile advertising space? Tell us what you think.