Apple is a company that is known to be quite secretive in its operations. Till the moment Steve Jobs unveiled the iPad on stage at YBCA earlier this year, talks of an impending tablet device remained strictly speculations.
Such is the emphasis on confidentiality at Apple that the company is known to act strictly against employees and partners who violate their NDAs.
The latest instance of Apple's covert operations is in its partnership with software developers for iPad applications. BusinessWeek carries an interesting article on the "10 page pact" that Apple's partners are required to sign that prevents them from revealing information about the iPad to third parties. BusinessWeek writes:
"Would-be testers of the tablet-style computer, due to be released Apr. 3, must promise to keep it isolated in a room with blacked-out windows, according to four people familiar with the more than 10-page pact that bars partners from disclosing information about the iPad.
To ensure that it can't be removed, the iPad must also remain tethered to a fixed object, said the people, who asked not to be named because their plans for the iPad have not been made public. Apple (AAPL) won't send out an iPad until potential partners send photographic evidence that they've complied."
While the demands may seem to be over-the-top for a product that has already been publicly exhibited, it needs to be noted that Apple's secrecy not only helps in building curiosity among the target audience thus helping the company in its marketing efforts, but also protects their products from spying competitors.
We are sure our readers must be excited about the impending launch of the iPad. Have you pre-ordered a device? Do let us know in the comments.