So far, you had the option to only gift music, movies and TV shows in iTunes to your family and friends and wasn’t available for iPhone apps.
Apple has just filled this gap by adding the “Gift This App” option to the iPhone App Store, which will allow you to gift iPhone apps to your family and friends.
Earlier, the only way to gift someone an iPhone app was to buy an iTunes gift certificate (assuming the person didn’t use it to buy some other content from iTunes.)
The “Gift This App” option is available as a menu option when you click on the downward arrow below the iPhone app icon on the App Store.
When you click on the menu option to gift an iPhone app, you’re presented with a form and with details on how to fill it:
Please select how you would like to gift delivered. You can send the gift via email or you can print the gift using your own printer. If you select Print Gift Myself as your delivery method, you will not be able to print the same Gift to multiple recipients. You will have the option to Gift the same item again to a different recipient, however, once the Gift has been purchased. After selecting the method of delivery, please fill out the recipient information and click Continue. The maximum number of characters allowed in the Personal Message field is 500.
You will be able to review your order and make any necessary changes before sending or printing. Your credit card or payment account will be charged when you click the Buy Gift button on the next page (iTunes Store credit cannot be used to purchase a gift). You will receive a confirmation email receipt of purchase and the gift will be emailed to the recipient's email address(es) you provide in the Recipient's Email field.
Gifts can only be redeemed in the store country from which they were originated.
It’s good to see Apple finally adding this option for iPhone apps. This new option should further boost the sales of iPhone apps especially during the holiday season.
Let us know what you think about the “Gift This App” feature in the comments.