Media Houses Embrace iPad, Working To Bring Publications To Apple’s Tablet

Media houses working to bring apps to iPad

With the iPad expected to launch in less than three weeks from now, media houses have been frenetically working to bring their applications to the iPad users.

Considering that a majority of the early bird buyers are likely to be young and technology-savvy, many of these publications are oriented towards this demographic. 

Condé Nast, the publisher of some of the top selling magazines has revealed that the company is confident of consumers embracing the new format and so is committing the necessary resources to bring their publications to the iPad. The New York City based media house is expected to make their foray with iPad versions of Wired, GQ and Vanity Fair with The New Yorker and Glamour expected to launch at a later date. GQ's iPhone application has already sold over 15,000 copies of the January publication. 

Another major media house, News Corp. is also reported to be working on an iPad application. According to its chairman Rupert Murdoch, the company is working closely with Apple to launch an iPad version of the Wall Street Journal. He said:

"In fact, we've been allowed to work on one, and it's under padlock and key. The key is turned by Apple every night. But we will be on that with The Wall Street Journal."

A paid subscription appears to be the most viable model for a majority of the publications. The Associated Press is reportedly working on a paid subscription based news app that will offer news content from AP and 1000 other member news publications. According to the CEO and President Tom Curley, the company's new business unit called AP Gateway will focus on the consumer experiences over platforms like mobile phones and tablet devices. 

With traditional newspaper revenues starting to dry up, the iPad presents an exciting opportunity for publications to reach out to their consumers. Having said that, the success of the iPad too is heavily reliant on the publications that the platform can bring to its consumers. 

You can check the video of Wired's Tablet app to get a glimpse of what to expect on Apple's iPad:

According to Rupert Murdoch, the iPad would be "merely an empty vessel" in the absence of content. He claims that the device is not "powered by batteries" but by great content.

Do you agree? What are your thoughts?

[via Media Week, Business Insider, NY Times]

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