Coverage of Apple’s WWDC 2010 Keynote Address; Steve Jobs Unveils iPhone 4

WWDC 2010 Dates announced

Apple's Keynote address at Worldwide Developer Conference 2010 should be underway shortly. It is being held at the Moscone Center West in San Francisco, California.

Steve Jobs, Apple’s CEO will deliver the keynote. We are closely following the event live and will keep updating this post with the details as soon as they are announced.

Updates will be posted from top to bottom (bottom newest) so stay tuned. Please refresh for latest updates.

Louis Armstrong on the speakers.

Announcement: "Welcome to WWDC 2010 — please turn off your cellphones and PDAs." 

Steve Jobs on stage. Huge applause!

He starts off by talking about WWDC, number of attendees and about it being sold out in 8 days.

Steve Jobs: “I’d like to start with the iPad. An incredible success.”

Apple has sold over 2 million iPads. 1 every 3 seconds. A guy even got a girl interested in him with his iPad.

iPad is currently available in 10 countries. Apple plans to sell iPad in 19 countries by the end of July.

8500 iPad apps available on the App Store, 35 million iPad apps downloaded, 17 iPad apps downloaded per iPad.

He is showing off some iPad apps like  Pulse, Gowalla, eBay, webMD, Iron Man etc.

5 million eBooks downloaded from the iBookstore. 2.5 eBooks per iPad. Apple will be releasing an updated version of iBooks today.

The updated version of iBooks will allow users to view and read PDFs.

Steve Jobs is now talking about the App Store. He says Apple supports two platforms. 

The first is HTML5, a fully-open, uncontrolled platform that is forged and defined by standards bodies.

The second is Apple's very own App Store with 225,000 iPhone apps.

15,000 iPhone apps are submitted to the App Store for approval. 95% are approved in 7 days. The reason for not approving 5% of the apps is because they either crash, use private API or don't work as advertised.

Steve Jobs wants to show three new iPhone apps. The first one is Netflix for iPhone (finally!). 

Netflix CEO Reed Hastings on stage to demo the iPhone app.

Next up is Zynga. Zynga is releasing Farmville, their most popular Facebook game to the iPhone. 

The third iPhone app is Guitar Hero.

Activision Senior VP Karthik Bala is on stage to talk about Guitar Hero. 

Steve Jobs is back on stage.

5 Billion iPhone apps were downloaded from the App Store. Amazing!

Apple has paid developers $1 billion for their share of the revenues from the sale of iPhone apps.

Steve Jobs is now talking about iPhone's smartphone market share.

Steve Jobs has just unveiled iPhone 4.

iPhone 4

“It is just 9.3mm thick, that is 24% thinner than the iPhone 3GS. A quarter thinner in something you didn’t think could get any thinner! In fact, it is the thinnest smartphone on the planet.”

“We have a front-facing camera, microSIM, camera + LED flash, headset, and a second mic for noise cancellation. Now, because there have been a few photos around, people have asked, what’s this?” The edge of the phone. “What are these lines? These don’t seem like Apple.”

WWDC 2010 Dates announced

“It’s got integrated antennas right in the structure of the phone — it’s never been done before and it’s really cool engineering.”

“Stainless steel for strength. Glass on the front AND back. Integrated antennas, and extraordinary build quality.”

Apple has dramatically increased the pixel density, 4x in the same amount of space. Steve Jobs is calling the display of iPhone 4.

Steve Jobs had connectivity issues with iPhone 4. Ouch!

iPhone 4 has a 3.5 inch display, 960X640 pixels, 326 pixels per inch, 800:1 contrast.

iPhone OS 4 will automatically make iPhone apps work on the higher resolution Retina display.

iPhone 4 will be powered by A4.

“Now, because we’ve made the battery bigger and the A4 is so good with power management, we’ve improved the battery life! 7 hours 3G tlak, 6 hours 3G browsing, 10 hours WiFi browsing, 10 hours music, 40 hours of music, and 300 hours of standby.”

iPhone 4

So iPhone 4 come with A4, 32GB, quad band HSDPA / HSUPA, dual mics, 802.11n. Interesting, is iPhone 4 coming to T-Mobile?

iPhone 4 also includes a three-axis gyroscope.

Apple has tied the gyroscope, accelerometer, and GPS for 6-axis motion sensing. It’s apparently perfect for gaming.

iPhone 4 also gets a better camera. Steve Jobs: “We’ve tied the gyro, accelerometer, and GPS for 6-axis motion sensing. It’s perfect for gaming — and one of the reasons it’s perfect is because it’s built into every iPhone 4, so you know it’s there.”

iPhone 4 also includes LED Flash and the camera comes with 5x digital zoom.

The camera also records HD video.

You can record HD video using iMovie for iPhone. Randy Ubillos, Apple’s chief architect of video apps on stage to demo the iPhone app.

So what do you think about iPhone 4? In our opinion, Apple seems to have nailed it. 

And this is one of the biggest reasons for it.

WWDC 2010 Dates announced

iMovie for iPhone will be available on the App Store for $4.99.

Steve Jobs is back on stage.

Apple has just renamed iPhone OS as iOS.

So iPhone OS 4 has been renamed as iOS 4.

Steve Jobs is talking about all the new features introduced in iPhone OS 4, sorry iOS 4.

iOS 4 has multitasking, folders, retina display integration, enhancements to mail, camera and photo apps, much deeper enterprise integration and 100 new features.

Golden Master of iOS 4 will be available today, so we can expect iOS 4 to be released sometime next week.

As we had expected, users will be able to select Bing as their default search engine in iOS 4. 

iBooks comes to the iPhone. You will be able to download the same book to all the iDevices.

Steve Jobs is now talking about iAds.

The following brands will be buying ad space through the iAd platform: Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico,  Sears, JCPenny, Target, Best Buy, DirecTV, TBS network, and Disney. 

Steve Jobs is demoing the interactive Nissan Leaf iAd.

Steve Jobs says one more thing. Is it about more iPhone carriers?

No, its FaceTime – video calling. 

WWDC 2010 Dates announced

But it looks like it will work only over Wi-Fi.

Confirmed, it’s iPhone 4 to iPhone 4 anywhere there is WiFi, and there is no setup required.

Steve Jobs: “You can switch from the front or rear camera automatically. It’s WiFi-only in 2010, we’re working with the cellular providers to get things ready.”

Steve Jobs is now demoing the feature.

It will work in both portrait and landscape mode. Pretty cool, except the part that it works only over Wi-Fi. But then we expected it.

iPhone 4 will come in two colors, black and white. It will be priced at $199 in the US for the 16GB model, and £299 for the 32GB model.

WWDC 2010 Dates announced

Steve Jobs: “I’m thrilled to announce AT&T is going to make an incredibly generous upgrade offer. If your contract expires any time in 2010, you are immediately eligible for a new iPhone 4 at the same 199 or 299 prices if you top up your contract 2 years.”

iPhone 4 goes on sale on June 24.

iPhone 3G is gone and iPhone 3GS will be the entry level model at $99.

Pre-orders start a week from tomorrow. It will be available in 5 countries initially US, France, Germany, UK, Japan.

It will go on sale in 18 countries in July, 24 more countries in August and 44 countries in September.

Apple will also be selling an iPhone case for iPhone 4. They're calling it bunker and it will be available in different colors for $29.

iPhone OS 4 or iOS 4 will be released on June 21. It will be available for iPhone 3GS, iPhone 3G though not all features will be supported on iPhone 3G. iPhone 4 will come bundled with iPhone OS 4.

Steve Jobs acknowledging the team that worked on iPhone 4.

And with that Steve Jobs leaves the stage. The Keynote is over.

Do you like the new iPhone? Will you be buying it or upgrading to it?

A big thank you to folks at Gdgt for the superb live blog! Thanks for visiting us today for our coverage of Apple's WWDC and all your comments.

Like this post? Share it!
  • Israelfox

    Yay i cant wait!!! Is there a way to stream it on our iphones?

  • Simon

    Yes please, does anyone have a link for streaming over the iPhone?

  • Cody

    That'd be awesome if we could stream it to our phones!

  • Clepto

    Probally if you go to. Should have the coverage

  • go to for live coverage

  • Asker


  • Asger

    But that isnt live from WWDC, it is 2 peeps commenting on engadgets Blog-updates.

    and that is

  • Israelfox

    Is an iphone app
    google it!

  • Me

    Iphone hacks u forgot app after facebook. 🙂

  • Me

    Farmville, netflix nd guitar hero??? This is gettin better and better. So far, im impressed. Lets just hope things get better nd cooler here

  • Alex

    can someone give me a link to stream the live video on my computer plz. above ones dont work

  • Mr Texas

    I was watching it on ustream on my iPhone. But their system failed for a sec. They have live streams from different ppls broadcast. Try it out. I'm going to try again in a few. Thanks iPhone Hacks for your constant service.

  • Alex

    yeah theyre not displaying it any others? cheers tho

  • EJ

    i think my head is about to explode!!!!

  • steve

    Just sold my 3gs on ebay and will buy the new iphone soon as its on the market 🙂
    Really excited think the new phone looks wicked!!!



  • samsung jack10835

    love the new iphone come to att

  • Me

    Yeah apple nailed it allright!!

  • Robert

    I hope they add a way to organize photos to different folders. I would rather do that then organize apps into folders.

  • Mr. Texas

    All I want to know is a release date. Everything about it is on point with all the rumors. Must have, but I'll keep my 3g for a while just in case.

  • clepto

    is someone trying to hack the wwdc? wifi goes down, then everyone had to put there laptops on the floor? im sure somethings going on, i mean im sure jobs practiced and made sure everything was perfect before the wwdc began

  • .

    it sucks to be in canada I need to wait untill iPhone "5" to upgrade thanks to the stupid 3 year agreements! still stuck with 3G 🙁 Americans have it easier

  • Derek

    Is it 4g ready??????????????

  • Alex

    what is the golden master?

  • The Golden Master version in Apple's world means that it is the shipping version of the software.

  • samsung jack10835

    its coming to att

  • Jay

    JUNE 24 rlease date

  • Jay

    JUNE 24 RELEASE date

    BTW first to post release date

  • mcorona

    didn't the iPhone 3G and 3Gs already claim a 300hour standby?

  • Wow

    Wow i guess iphone 3g will be rare since they wont be able to be bought anymore

  • Aaawwww

    Aaaawwwwwww i wanted iOS 4 now…

  • And…

    you're so cool!

  • samsung jack10835

    so getting this phone


    Guitar hero on app store now!!! Someone please crack it for installous!!!

  • el barto

    guys if you go to type iPhone in the search bar. You'll see iPhone 4 and iOS 4, even though they still haven't changed the main page.

  • Matt

    they should release iOS 4 now, why wait?

  • Dan_c

    Do you need a uuid registered to use the golden master?

  • el barto

    ok now they changed it, nvm

  • Macsimos

    I will be upgrading! I can't wait to make my pre-order on June 15th!

  • fiingers21

    June 24th, same day my uk upgrade is due! Coincidence?? New iphone looks awesome, but trying the new OS4 on 3GS first is a nice idea! But with better battery life, i'm definately upgrading!

  • fiingers21

    Don't be tight man, you want it so bad, pay for it! Its cheap enough anyway! Installous is stealing in my eyes!

  • Craig

    So it is the one we saw appearing all around the world then over the past few weeks?..think I'll stick with my 3.1.2 3gs and wait for some in depth reviews before I jump ship 🙂

  • Antman

    Hahaha to all you verizon fools I told you no verizon in the near future

  • HELP!

    Tht sux. I just got a 3GS on 25th of may wit a bew contract nd everything. Can i still upgrade or does my contract need to end??

  • You should be able to return it as per the return policy.

  • Ok

    Thnks u guys. My cousin want to kno if he can return his, but i doubt it since i has a small crack..

  • Robert

    You should have 15 or 30 days to return the phone. I would double check with ATT.

  • Alex

    cheers thanks alot. does that mean that registered developers can download ios4 today without having to dedicate a device to development. eg. can it be downgraded after upgraded?

  • Keith Kershaw

    Am I correct in assuming that those of us who are awaiting unlock ability for our jailbroken 3G 3.1.3 iPhones are really happy about the release of the iOS 4 and nopt so much the release of the actual phone on the 24th (i.e. we could have unlock capability before June 24th?)

  • Jacob

    Hypothetically speaking, why can't you use 3gs for video calling using the rear camera if it's going to be running the same operating system? At least the other caller can see you and if you want to see them just flip the phone …am I wrong?

  • richard

    Ha ha its not 4G capabable what a waste

  • Long way Dud. Just forget paying your rent and get this wholly and wonderful hand made sandwich. You won't regret it.

  • Can't wait for JUNE 24th!

    Jacob; 3G video call doesn't work that way dude.

  • Jared

    Will this require us to move to the new AT&T data contracts (away from unlimited data)? If we use 3GUnrestrictor to allow FaceTime to work over 3G, then we'll be chewing up that 2GB data plan pretty quickly.

  • Stogies

    Well im quite upset I recently got an Iphone for me and my fiance. Left verizon to go with ATT and get the 3GS.I should have waited just a tad bit longer to have gotten this new Iphone 🙁

  • ewj

    Yawn, yawn. Nothing new except front facing camera limited to facetime and wifi

  • ewj


  • ewj

    If it is less than 30 days you can do an exchange.

  • clepto

    haha nice one i didnt even think about that. yeah that would consume a lot of data, stick with unlimited data, and just jailbreak it, youll have free tethering and video chat over 3g.

  • mike

    man why ***micro-sim ***if i travel i cannot use iphone 4 with another normal simcard

    micro sim still not widely used

    lets say my iphone 4 is unlocked

    does anyone has solution for that!!!!!!!


  • Jacob

    You can just custom cut the other carrier's sim card to fit into iPhone

  • MasKin

    Anyone else notice the photos of the iPhone 4 on the apple website don't show ATT by the signal bar like it is normally displayed? Maybe it's a sign of things to come or am I thinking too much into this?

  • HCWHunter

    You're thinking inside the U.S.A. box. The iPhone is sold worldwide with many carriers.

  • dee

    I am very excited about this-but correct me if I'm wrong isn't this the same prototype that we seen a couple of weeks ago?anyway the phone looks and sound calling,longer battery life,improved apps.And even though the video calling is accessible only thru wifi,hopefully there will be hack to use the 3g network aka 3g restrictor.hope it's everything and more!!

  • David

    Beast fone cant wait!! Go iphonehacks!!

  • suckitbitch

    4g is all hype at this point and wont be faster than the updated 3g network for a couple years, from what i read.

  • damn i was hoping the os would be released today. im really thinking about moving over to android seeing that when i come to iphone pages comment are always i wish the iphone did this and that but dont get that too much on the android sites… but hoping new OS finally gives me everything i want without having to jailbreak my phone. i like the new look of the phone but with intel and qualcomm talking about release 1.2-1.5 dual core processor that android phones will have a lot sooner than the next iphone dont know if wait another year if this phone and OS doesnt do some of the simple things i want… ie sbsettings… sucks i have to jailbreak my phone to have soemthing so simple as being able to get too all my settings quickly.

  • ricky

    is da iphone 4 gonna work on tmobile 3g????

  • Jared

    But if you sign a new contract, they're probably going to make you get the new data plan, so you won't be able to keep unlimited.

    I'm thinking I'll have my wife upgrade, get the new phone on the new contract, then just switch phones with her so it's back on my unlimited one.

  • I wonder if the Dell Streak will give the ipad a run for it's money. I have a feeling that people will compare the streak more to the iphone 4 instead of the ipad. I want to get one of the tablets but the streak is not sold in the USA yet.