AT&T Offers Free 3G MicroCell To Select Customers For Their “Continued Loyalty”
We have speculated on the possibility for AT&T to lose their exclusive carrier status several times in the past.
These speculations have gained extra credibility over the past one month with AT&T announcing an increase in the Early Termination fee for smartphone subscribers from $175 to $325.
In addition to this, several iPhone customers recently saw their upgrade eligibility advanced by six months to help them purchase an iPhone 4 with a new two year contract. If these reports were not proof enough, here is more evidence that AT&T may be working on ways to retain its loyal subscriber base.
Folks at Engadget report that Ma Bell is now offering free 3G MicroCell to their "most valuable customers" as a special gift for their "continued loyalty". Interestingly though, the letter appears to have been sent even to customers who have had their subscription with the carrier for only a few months. Engadget's source points out that his family contract was set to expire shortly and that this could be a reason behind AT&T's offer. Here is a copy of the letter sent by AT&T to these select customers.
As you may be aware, AT&T's 3G MicroCell is a range-boosting femtocell that helps in improving the cellular reception by tapping into the user's home broadband. The device is priced at $150 and an additional monthly cost of $19.99 for unlimited minutes. It must be noted that the data consumed using the AT&T MicroCell shall count towards your monthly usage limit.
Have you received a similar letter from AT&T? What do you think about AT&T's latest offer? Write to us in the comments.