iPhone Overtakes BlackBerry in Global Smartphone Sales


Just a few weeks after a Nielsen report showed that Apple's iPhone is losing ground to Android in the US, here's some news that would make for some happy reading to most Apple fanboys.

While Nielsen's report was just for the US Smartphones market, another global report from Strategy Analytics has presented Apple with some good news. Though Apple might have lost some ground in the US, it's not doing too bad globally. In fact, with over 15.4 million iPhones sold in the third quarter of 2010, it has comfortably outsold all BlackBerry devices put together.

RIM could muster only 12.4 million in sales during the same period of 2010. Thanks to these numbers, Apple now holds a very decent 15.4% share globally in the International smartphones market. RIM follows suit with 12.4%. Both these arch rivals however are still some distance away from Nokia which dominates the smartphones space with 26.5% of the market share.

According to the report, RIM's continuous downturn can be attributed to its "limited presence in the high-growth touchscreen segment. The company has also been mired in controversy with a bunch of Asian countries threatening to ban BlackBerry services owing to security concerns. Although the ban didn't materialize, it sure did not help RIM in anyway with many people choosing to defer their purchase till the controversy died.

RIM's problems however doesn't seem to end here. According to Sameer Kanade, a financial analyst with Northern Securities, "The lack of a strong ecosystem supporting RIM's platform in the consumer market is one of our key concerns”, he said referring to RIM.

Although RIM is attempting to make gains in this area as highlighted by the recent acquisition of California-based Cellmania, we believe the gap between RIM and the two leading competitors in the consumer market is increasing every quarter,” he added.


Another growing concern for RIM is the slow infiltration of Apple in to RIM's traditional bastion – the corporate sector. With 80% of the Fortune 500 companies now adopting the iOS platform, RIM can no longer claim to be the preferred option for the corporate sector. According to Kanade, the potential adoption of the iPhone by key RIM enterprise users could result in a domino effect, creating further market disruption for RIM.

How well do you think is Apple poised for the next quarter with the arrival of the Verizon iPhone looming large?

[Strategy Analytics via PCWorld]

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