Apple’s “Exciting” iTunes Announcement: Beatles Catalog Now Available On iTunes [Updated]

iTunes announcement

There has been a lot of speculation over the new teaser message on Apple's home page that talks about an imminent announcement "you'll never forget".

We had reported yesterday that Apple could be launching a new live streaming service based on references discovered in iTunes 10.1 and unlikely to unveil its cloud-based iTunes service or introduce its subscription based music service

Now word is out that the iTunes announcement could be related to something else. According to a report on, Apple may have struck a deal to finally bring the Beatles catalog to the iTunes store. The Beatles have been one of the most prolific rock bands in history and users have been waiting for their albums to be made available on iTunes for a long time. This rumor has also been confirmed by the Wall Street Journal. The WSJ article however bases this speculation on talks between Apple and the EMI Group; the record label that owns the rights to The Beatles catalog, that was held last week and cautions that Apple could change its plans "at the last minute". 

But the prominent teaser on the home page could mean that a pullout is unlikely for now. What is interesting though are the wordings on the teaser page that appear to be hinting at the arrival of The Beatles on iTunes. The Billboard article speculates: 

"It wouldn't be the first time that Apple was "on the verge" of announcing a Beatles deal. For years, every music-related announcement coming from Apple carried a hint of maybe "today's the day." But this time it's very likely that it'll be the case tomorrow morning.

For starters, the sources in the past that quashed any rumors of an impending Beatles launch are today very quiet, and strangely so. Next is the wording of the teaser on Apple's website. The first line is, "Tomorrow is just another day." As noted earlier, "Another Day" is a Paul McCartney song released on his solo record "Ram," but written during the Beatles' "Let it Be" sessions. 

Also, for those into hunting for more clues, Apple's teaser page features four clocks, each with the arms in different positions, (denoting the time of the announcement in California, New York, London and Tokyo time zones). Pretty unnecessary unless you compare it to the cover of the Beatles' "Help!" album, featuring all four members side by side with their arms also in different positions."

iTunes announcement

While we must admit that these findings are not objective enough to draw a conclusion right away, it nevertheless gives an interesting perspective. What do you think? Will the iTunes announcement scheduled for later today bring The Beatles to the iTunes store?


As we had reported earlier today, Apple has updated its home page to announce the availability of The Beatles' catalog on iTunes.

Apple has issued the following press release:

Apple Corps, EMI and Apple today announced that the Beatles, the most influential and beloved rock band in music history, are now available for the first time on the iTunes Store ( Starting today, the group's 13 legendary remastered studio albums with iTunes LPs, the two-volume "Past Masters" compilation and the classic "Red" and "Blue" collections are available for purchase and download on iTunes worldwide as either albums or individual songs. Fans can also get a special digital "Beatles Box Set" featuring the "Live at the Washington Coliseum, 1964" concert film, a worldwide iTunes exclusive which captures the Beatles' very first US concert.

According to All Things Digital, Apple has exclusive digital rights of The Beatles' catalog "into 2011".

This is good news for all the Beatles fans who can finally buy and download their albums or songs from iTunes, however most of our readers seem to be disappointed that there was so much hype created for the Beatles catalogue.

iTunes announcement

Tell us what you think in the comments below. 

[via Billboard, WSJ]

Like this post? Share it!

  • John

    Who cares buy the cd and rip the songs

  • Mario

    Or download them and put to the itunes-no big deal

  • Henry94

    If that's all then it's not going to be the unforgettable day we were promised. I'll have it forgotten by the weekend.

    I might be going out on a limb here but are Apple starting to hype things just a tad?

  • mato

    not a fan of beatles… hardly know their songs… I guess there will be something bigger for all of us… i cant wait

  • Peter B. Stiff

    Yeah i hope the big announcement isn't actually that! I could care less if they did or didn't. it better be the white iPhone and facetime over 3G! apple has been dropping the ball lately. it better not be the 2g ipad, LMAO!

  • Brando Calrissian

    That would really suck. I like the Beatles and all but I mean come on, really? That's your big announcement? Why don't you just say, "Hey guess what guys? We just added more to the itunes store but don't worry its all still got DRM on it! XD" Fuckin Apple and their awesomeness! Ya think there'd be one more thing…

  • Cody

    Yeah.. how stupid!!!

  • Fingers21

    I'm in the uk, if the beatles is the big announcement, it will be forgotten by 1505hrs! That would be a shitty deal from apple!

  • TC

    The time zone "clue" is a reach. It is just making it easy for people globally to know when they can see the announcement (each of them is still 7 Pacific time). The poses on the Beatles Help album are semaphore code for the word "help". The rest makes sense, though.

  • Zed Sefi

    Maybe they aquired Spotify? This would be big!

  • Cheesy

    That do itunes have to do with the white iPhone, facetime over 3g and 2 iPad?….nothing so dont count on it

  • fas

    Boo, beatles does not mean Apple should have created so much hype.

  • AC

    Who cares. Yes that would be a moment I would never forget – being ripped off to not get an ios update, new features, or itunes cloud and instead get the beatles.

  • jordan

    Who gives a shit..this better be a bad rumor that's as lame as lame gets

  • AJ

    It's True, lol, imagine all the people….


    you were right! once again

  • Rcas

    Worthless.. says "The Beatles. Now on iTunes" but still has the "tomorrow is just another day. that you'll never forget" up and its after 0700 PST

  • Digitaltouch

    OMG the beetles!!! Did I just spelled that wrong. Who cares.

  • Thomas

    Wow really? I mean who cares about the beatles? Maybe my parents.

  • Anonymous

    I'm a Beatles fan and although I was expecting this I'm very disappointed by the way Apple is promoting them …
    I was more exited on many other days but they are probably right that I'll not forget this day as – another big disappointment from Apple …

  • JV

    Beatles? WTF? We need iOS 4.2 so we can get the unlock.

  • Ehhmad

    Hey Its the beatles iv seen it but who cares really !!Ehh

  • Ehhmad

    Seriously we need IOS 4,2 not beat-les

  • wolverinemarky


  • It is the Beatles.

    When is ATT and Apple going to play nice and let facetime work on 3g? It makes no sense that yahoo messenger can do video chat but not Apple.

  • jason

    lame lame lame apple!!!!!
    boo hoo!!!!

  • Zang

    We need a virtual iOS girl android, then we can talk.

    Ask her to do iron etc and replay news articles, and she does it! haha

    Or how about make me a sandwhich whilst projecting the sports onto a flat screen 🙂


    who cares!!!! such a big deal for NOTHING!!!!

    give us IOS 4.2

  • f#ck apple in the azz. and f#ck the beatles.

  • vee

    No 4.2!?

  • Harsha

    who cares…

  • Daniel

    November 16, 2010 – 9:58 am
    I like the Beatles a lot but I was really expecting iOS 4.2 on every iDevice.

  • Que Putas

    Talk about a "Lame Duck Session"!!!

  • waste

    what a waste of bandwidth…

  • Steven M

    Seriously? The Beatles? I went to and sure enough, that is what it is. I'm almost 30 and I couldn't care less about the Beatles. I don't know anyone my age who cares about them. I'm very disappointed in Apple for stating that this is an announcement we'll never forget. I guess they are right, but not in a good way. Looks like they cried "wolf" on this one. I won't even care the next time they say they have an important announcement. I'm getting tired of their lies and BS. I see myself checking out a Windows Phone in the not so distant future.

  • busted

    This exercise was interesting perhaps for Steve and the suits that control the Beatles output but little like finding a quarter in a winter jacket pocket.

  • Dave

    Wow.. what a let down. Talk about Overhyping marketing. Honest Apple, hardcore Beatle fans already found a way to listen to thier songs on thier iPod. What a disappointment. Bring IOS 4.2 already.

  • Jesus

    Beatles suck more than anything .. I mean those songs are for my grandmoms kitty parties .. N for Steve jobs .. I guess .. Batards get ios4.2 out n stop counting on this shit ..

    P.s : I thought the big "exiting thing" was changing the iTunes 10 …

  • john

    great disappointment!!!!! I was totally not expecting this from Apple… I think they are trying to buy more time with releasing iOS 4.2… Maybe people will forget since the beatles came to iTunes….. what a waist of my time!! UGHHHH

  • Tristan

    I'm quite pleased. The Beatles made great music (with some exceptions!), and people have been crying out for Beatles on iTunes for years. Now it's here, people can buy their music. However, most on this site (a hacking site essentially) probably have slacker morals and will have been happy to rip their music illegally.

    Sure, not everyone will like their music, but that doesn't mean it hasn't been a frequently asked for addition to the store.

    I don't think Apple ever intended it to be a huge thing – the announcement was a play on words for Beatles fans.

  • We do not condone piracy of apps or music so suggesting that users here have slacker moral seems rather harsh.

  • Sam


  • TimW™

    The Beatles were like the iPhone 4.
    Their music should 'Do a John'……..Rest in Peace
    Maybe jobs wanted their back catalogue for his own iPod, won't be landing on mine anytime soon: -)

  • The Beatles ARE a big deal…. to people Steve Jobs age and older. Like me. But since they are a big deal to me, I just bought the re-mastered box set last year. I also purchased the CD's, the LP's, the cassettes and 8-tracks. I don't need to download them now. I guess Apple is just happy they aren't forking over millions because of trademark infringement anymore. Now they have the chance to recoup tens of dollars. I mean really!? Is there someone out there that likes the Beatles but has been waiting for the availability of their songs to be on iTunes?

  • Tim

    Who cares about the beatles

  • Tristan

    Judging by the replies above, some certainly are happy to download them!! Much like you never see pro-Apple comments on this site, you'll rarely see people willing to pay for apps or music. Just my opinion.

  • Jason

    ditto, no one under the age of 90 gives a f about the beatles. I even asked my dad, and he replied, "I don't listen to rap music!"

  • Alex

    They have sold over 1 billion records… So i'm pretty sure a damn lot do.

  • Ben

    Complete waste of time. Apple needs to get real

  • Putters

    Another disappointment from recent apple events. Seriously apple! Instead of the "I'll follow the sun" (Beatles song), they should roll some clouds!

  • Grime

    Whats the big deal, aren't they just insects?

  • Grime

    Stay tuned, an insider source tells me that next week apple will be releasing the digitally remastered singles from Vanilla Ice and Marky Mark and the funky bunch, hey, what ever happened to that guy he was a good rapper. lol

  • Apelpapa

    FAIL!!! lol u got me so excited about a bunch of British fags?

  • sennauser


  • beatlessucz

    big deal, who giv a crap

  • John

    Who cares about the Beatles?!?!?!?! If I was that big of a fan, I’d already have the song digitized. I’m an Apple fan boy, but this time I think they are beating a dead horse.

  • Tom

    An event that I’ve never forget…… REALLY? That is true. I’ll remember this one of Apple’s biggest campaigns to make something out of NOTHING!!!