Folks over at Android Central have come across a set of pictures that look like internal Verizon documents with pricing details of a bunch of smartphones and the Motorola’s recently announced Xoom tablet.
The Android 3.0 (Honeycomb) powered tablet was first seen in December when Google VP Andy Rubin showed off the device as a prototype. It then appeared in a teaser video from Motorola. The video touted the then unnamed tablet to be “the next chapter in tablet revolution” and also took potshots at the Apple iPad terming it to be just a “giant iPhone”.
The name of the tablet was made public at the recently concluded CES where it was revealed that it would sport a 1 Ghz dual core processor, 32 GB of storage and a 1280*800 pixel display. Other features included a gyroscope, barometer, an e-compass, accelerometer and adaptive lighting.
The leaked pictures point towards the MAP (Minimum Advertised Price) of the Xoom tablet to be $799. This makes the device almost $70 dearer than the 32 GB 3G iPad, which retails for $729 – unsubsidized. Note that these prices are subject to change when the product is commercially launched in the next few months. But then, we believe these prices could be an indicator of what the final retail price might hover around.
When announced, the device was touted to be the first device to run Google’s Tablet specific Android OS version – the 3.0 Honeycomb. Honeycomb is said to have been “designed from the ground up for tablets” and it would be interesting to see its performance vis-a-vis archrival iOS when the iPad 2 is released in the next few months.
Apart from the Xoom tablet, the leaked list also listed updated prices for a few smartphones including the HTC Thunderbolt, Motorola Droid 2 and the Motorola Droid Pro 2 – each of which are listed at $249.99, $199 and $179 respectively. The prices of the phones seem to be subsidized – unlike in the case of the tablet. The document also says that the prices for the Thunderbolt and Xoom are valid from Jan. 21 to July 21, 2011.
Even though there has been a barrage of news of Android based tablets of late, Apple seems to be unperturbed by the competition. Back in October, Apple’s CEO Steve Jobs had said that iPad competitors would have tough time coming close to the iPad pricing because Apple practically makes almost everything inside the device – right from the A4 processor to the OS. More recently, Apple’s Chief Operations Officer Tim Cook too said he was least worried about the arrival of Android Honeycomb powered tablets, which he termed them as vaporware. Along with that he also made it clear that Apple isn’t sitting tight even though it had a huge first mover advantage compared to the others.
How much do you think should Motorola price the Xoom for it to be considered a threat to the iPads domination? Do you think undercutting the iPad just on the pricing front would be enough for the Xoom?