Verizon To Throttle Data Speeds For Top 5% Of Bandwidth Hogs

verizon iphone

verizon iphone

It looks like Verizon is already worried about the impact of Apple’s iPhone on its network.

Its hardly been a few hours since it started taking pre-orders for the much awaited iPhone 4 and it has already announced plans to throttle data speeds and optimize content for smartphone users.

Verizon iPhone has announced plans to throttle data speeds for the top 5% of its customers. The throttling will affect new customers who subscribe to a data plan from today, February 3rd, 2011, which means that it will affect all Verizon iPhone customers.

Verizon’s plan to throttle data speeds and optimize content was first reported by Boy Genius Report after they discovered a pdf file revealing the new policy. Here are some snippets from the pdf document that provide some details of the new policy:

Verizon Wireless strives to provide customers the best experience when using our network, a shared resource among tens of millions of customers. To help achieve this, if you use an extraordinary amount of data and fall within the top 5% of Verizon Wireless data users we may reduce your data throughput speeds periodically for the remainder of your then current and immediately following billing cycle to ensure high quality network performance for other users at locations and times of peak demand. Our proactive management of the Verizon Wireless network is designed to ensure that the remaining 95% of data customers aren’t negatively affected by the inordinate data consumption of just a few users.

Verizon will also start optimizing content that will affect all Verizon users, which it claims is in an effort to improve users experience:

We are implementing optimization and transcoding technologies in our network to transmit data files in a more efficient manner to allow available network capacity to benefit the greatest number of users. These techniques include caching less data, using less capacity, and sizing the video more appropriately for the device. The optimization process is agnostic to the content itself and to the website that provides it. While we invest much effort to avoid changing text, image, and video files in the compression process and while any change to the file is likely to be indiscernible, the optimization process may minimally impact the appearance of the file as displayed on your device.

What do you think of Verizon’s throttling and content optimization policy?

[Verizon PDF via BGR]

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  • Roger

    I think Verizon should not do things to valuable clients without letting them know exactly what is happening to their wireless connection or Verizon will have to deal with angry and unsatisfied customers. The same thing happens here in Canada with Bell Home Internet Service. Not good for anybody…

  • Nice One!

    LOL… they said they can handle anything! now they say different thing! good luck with that. Verizon is Verizon they don’t change… have fun for all Verizon customer….

  • Tony

    Not switching to Verizon anytime soon, AT&T is just fine in my area.

  • iPhone pervert

    Verizon is for losers

    • Double Down

      +1

  • Iphone User

    Why let the top 5% ruin the experience for everyone. If you are a top 5 you have bigger issues than being throttled… some of them being trying to get up the courage to talk to a girl in person or trying to figure out what your favorite magic card is.

  • Ted Mosby

    Wow it seems that the iPhone is going to be Verizon’s flagship phone. It hasn’t been released yet and they are imposing limits. I have never had any problems on AT&T.

  • this guy

    iphone was meant to be gsm not cdma to take advantage of the data flow. verizon iphone users will learn this in the hard way and ill be laughing at them with my AT&T iphone in hand.

  • Mcsteven

    And so it begins. AT&T has overcome most of their iPhone problems. Now verizon is gonna run into all the same old problems.. Yeah, good luck verizon…

  • Andrew

    Verizon fuck you and eat shit

  • Att

    Fuk Verizon… ATT is da best!!!!!!!!!!!!!!!!!!!!!!!!!!1

  • larryw

    Best comment in a VZ iPhone review I’ve read came from MacWorld: “if you’re using the Internet and your phone rings, your Internet connection immediately drops”

    Now this, and expect that top 5% to creep down to 10, 15, 20, 25%… to keep their network from crashing an burning.

    Yep, that VZW grass sure is greener…LOL

  • Karen

    HAhahahaha! AT&T just gets better and better….

  • Gerard

    Funny when it was about the droid, the droid did everything no limits. Droid customers use more data than iphones…..blah blah blah. Now they are getting a phone that will tax their system, they are already putting limits. Tells me the droid did not sell well, even with buy one get one free. Glad they are getting the iphone though, hope it forces Att to open up facetime on 3G

    • Chad

      Jailbreak and install my3G through Cydia and you can use FaceTime over 3G

  • Stranger

    Hope AT&T won’t do the same… scared

  • http://Yahoo.com Reaguar

    Cricket wireless did this to me on a “unlimited” broadband card. When I reached my 5 gb limit it limited my speed I called coustomer service a few times before they told me what was happening. I then canceled the plan and express my disappointment with cricket anytime it comes up. I also checked the website and priceplans the 5gb limit wasn’t mentioned

  • Frank

    Verizon iPhone…… Ha Ha Ha Ha Ha Ha good luck as I have posted so many times its the phone not the service provider and yes I have an AT&T iPhone I figure in 10 years the providers will be fast enough to stop all the problems with the service

  • idroid7

    Gonna have alot of disapointed customers on Verizon come feb 11…..hehehehe

  • Blah Blah blah

    Y’all are idiots defending AT&T. They have had there own share of problems with their network. They have been Raising prices and adding restrictions and throttling regularly for years. Having two suppliers will only drive competition and make it better for everyone in the end. I personally think the iPhone works great on t-mobile my problem lies with apple making it harder and harder to update/unlock their phones. I definitely think I might be going with an android phone next. Between the terrible service providers and apples restrictive policies they are going to lose the smartphone war besides everything I’ve been reading about the iphone5 makes it seem like they are falling further behind other top smartphones.

  • http://www.motorbeam.com/ fas

    Now only if ATT learn something.

  • Iphone4User

    Yeah, Verizon always sucked at data and internet speed. now they are going to pick and choose who has the faster data. No good. I would not pay no lousy $30 a month to get a slower connection then everybody else. thats like buying a ferrari with a honda engine in it. lol