Apple has started airing its first iPad 2 commercial. As usual the commercial dubbed “We believe” is slick and it talks about what Apple believes about the new iPad 2.
Apple highlights that technology such as specifications alone is not enough, the device needs to be intuitive to a point where technology gets out of the way, to make the experience delightful and even magical.
The voice-over in the commercial tells us:
This is what we believe. Technology alone is not enough. Faster, thinner, lighter…those are all good things. But when technology gets out of the way, everything becomes more delightful…even magical. That’s when you leap forward. That’s when you end up with something like this.
Let us know what you think about the new iPad 2 ad in the comments.
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