Cablevision, the 8th largest cable company in the US with more than 3 million subscribers in New York alone, has released Optimum app for iPad, which allows their customers to watch approximately 300 live channels and video on demand (VOD) on their iPad.
It turns iPad into a personal television at home. It also allows users to control their iO DVR.
Tom Rutledge, Cablevision’s chief operating officer said in a statement:
This application allows the iPad to function as a television, delivering the full richness and diversity of our cable television service to a display device in the home.
It gives our customers the additional flexibility and convenience of watching television throughout the home, in places where set-top boxes might not be ideal or even practical, like the kitchen, bathroom or work room. This is the future of Advanced Digital Cable televisions served with virtual set-top boxes, and just one of many digital displays we are going to be serving through a variety of applications.
As you may know Time Warner, which is the second largest cable company in the US with 12.4 million subscribers had to remove some channels from its TWCable TV iPad app as content providers such as Discovery Communications, Fox Cable, and Viacom want to charge users for watching content on the iPad.
But Cablevision believes that it has the right to distribute programming over its cable system to the iPad under its existing distribution agreements with content providers as the content is not delivered over the internet.
Cablevision uses its secure and proprietary Advanced Digital Cable television network to deliver cable programming to customers for viewing on the Optimum App for iPad, and content is not delivered over the Internet. The application turns the iPad into an additional television, enabling Cablevision customers to view the same live programming and VOD content already being delivered to other TVs in the home as part of the service they have paid for. Cablevision has the right to distribute programming over its cable system to iPads configured in this way under its existing distribution agreements with programming providers.
It will be interesting to see how the content providers react to Cablevision’s iPad app.
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