DigiTimes reports that Amazon is planning to launch its own branded tablet to compete with Apple’s hugely successful iPad.
According to DigiTimes, Amazon will launch the tablet in August or September, with sales target of 4 million units before the end of the year.
The timing of launch is to meet the peak sales period prior to Thanksgiving in the US and the year-end holidays in the US and Europe, the sources pointed out.
Amazon adopts processors developed by Texas Instruments, with Taiwan-based Wintek to supply touch panels, ILI Technology to supply LCD driver ICs and Quanta Computer responsible for assembly, the sources indicated.
DigiTimes reports that Amazon tablets will be powered by TI processors, though some reports earlier in the year had suggested that Amazon would be releasing two tablets, codenamed “Coyote”, which would be powered by Nvidia Tegra 2 processor and “Hollywood”, which would be powered by Nvidia’s T30 “Kal-El” quad-core processor.
DigiTimes also claims that Amazon will integrate movie streaming service with their tablets. Cloud Drive that was recently released should also allow Amazon’s tablet users to store music and other digital content like photos, videos and documents in the cloud, while Cloud Player should allow tablet users to easily manage their music with download and streaming options.
Assuming this turns out to be true, it will be interesting to see how Amazon decides to price the tablets as they are usually quite aggressive with their pricing.
Market research firms believe that Amazon is best poised to give Apple the most credible threat to its dominating market position in the tablet market place.
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