VentureBeat reports that according to multiple sources, Apple is indeed working on iOS based Apple branded television that may be launched in 2012.
There has been a lot of speculation of Apple branded television, with some reports claiming that it will be launched as early as this year. VentureBeat’s report has just renewed these speculations.
Multiple reports, as well as sources interviewed by VentureBeat, support the rumor, which is widespread among the gadget industry.
- Piper Jaffray analyst Gene Munster, a longtime Apple analyst, predicts that Apple will produce a television in late 2012 or early 2013. In an interview with VentureBeat, Munster cited multiple sources, including component suppliers as well as an internal Apple source, to back up his theory. Munster predicts this will be an actual TV, not just a set-top box, and most likely running a version of iOS. (Note: Munster made a similar claim in 2009, except then he said that Apple would have a TV by 2011. He now says “I think the probability is almost zero that it will be this year.”)
- Venture capitalist Stewart Alsop, of Alsop Louie ventures, lent credence to the “iTelevision” theory in an interview with VentureBeat. Alsop sits on the boards of TiVo and Sonos, follows the hardware industry closely, and says he has heard from multiple sources throughout Silicon Valley that the Apple television project is underway.
- The Wall Street Journal mentioned that Apple is “working on new technology to deliver video to televisions, and has been discussing whether to try to launch a subscription TV service,” according to “sources familiar with the matter.” That’s typically code for an inside source.
- And Cult of Mac notes that the time may be ripe for Apple to make a television, as high-end TVs have started to dip below the $1,000 price threshold.
- Even former Apple CEO Steve Jobs turned the wheels of the rumor mill in 2010, saying that it made sense for Apple to integrate its technology into television sets
Ticonderoga Securities analyst Brian White also reported in April this year that Apple could launch “Smart TV” – an Apple branded Television as early as this year. According to a report by analyst Trip Chowdhry of Global Equities Research earlier in the month, Apple will launch not one, not two but three HDTV models by March 2012.
As VentureBeat points out, one could do more than just watch cable television, movies and TV shows on an iOS based Apple Television, you could plays games, runs apps, share what you’re watching or playing on the television and lots more.
According to Alsop, one of the main reasons for the delay in launching the televison has been the cost of LCD displays. But since the costs of LCD displays have been coming down over the last few years, Alsop predicts that we could see televisions running iOS by 2012 holiday season.
Alsop says Apple could do to television manufacturers, what it has done to phone makers with the iPhone.
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