A lot has been said on how iOS and Android users consume data. While the initial influx of iPhones almost crippled AT&T’s network, Android users later on surpassed their iOS counterparts in data consumption.
A subset of data consumption is the usage of social networks, which constitutes a large part of daily internet activity on a smartphone.
Onavo, an app that helps users reduce data consumption, analysed the social activity of more than 100,000 iPhone and Android users over a period of 30 days, and came with the following results summarized in this infographic:
- Facebook leads the mobile social activity chart, be it iPhone or Android. However, Facebook usage on iPhone accounts for 10 percent of all data, double that of Android phones.
- 35 percent of Android users have signed up for Google+ as compare to 8 percent of iPhone users. That is more than four times, although Google would want both these figures to increase considerably.
- LinkedIn usage or penetration isn’t much on both Android and iPhone. It tells us that the enterprise market is still stuck on Blackberry.
- Twitter remains equally popular with iPhone and Android users.
Do the stats match your social media usage pattern?