Gartner: iPhone Loses Market Share; While Android Grabs More Than 50 Percent Of Smartphone Sales

iPhone vs Android

Research firm Gartner has come out with its quarterly estimates of worldwide mobile phone sales for the third quarter of 2011.

Although global mobile device sales saw an increase of merely 5.6 percent over last year, the growth in smartphone sales was an impressive 42 percent YoY. 26 percent of the total phones sold last quarter were smartphones.

The key figure, however, was Android’s share of the total smartphone sales for the last quarter. More than half (52 percent to be precise) of the smartphones sold in Q3 2011 were Android phones. To put this into perspective, the figure for Android last year was 25.3 percent, almost half.

Apple on the other hand, due to its delayed launch of iPhone 4S, lost market share to Android. iPhones accounted for 15 percent of the total smartphone sales last quarter, as compared to 16.6 percent for the same quarter last year, although the actual iPhone unit sales went up by 4 million devices.

Gartner’s report says:

Apple shipped 17 million iPhones, an annual increase of 21 percent, but down nearly 3 million units from the second quarter of 2011 because of Apple’s new device announcement in October. Gartner believes Apple will bounce back in the fourth quarter because of its strongest ever preorders for the iPhone 4S in the first weekend after its announcement. Markets such as Brazil, Mexico, Russia and China are becoming more important to Apple, representing 16 percent of overall sales and showing that the iPhone has a place in emerging markets, especially now that the 3GS and 4 have received price cuts.

Smartphone sales in Q3

Nokia meanwhile, despite its transition phase, continued to be the worldwide leader in total mobile device sales. iPhone accounted for 3.9 percent of the total mobile devices sold last quarter, down from Tim Cook’s figure of 5 percent back in October.

As we said earlier, next quarter’s numbers would be much more interesting to see with Apple gearing up to compete with all (price) ranges of Android phones. Apple intends to make the iPhone 4S available in 70 countries by the end of the year, and with the upcoming holiday season sales (of all smartphones, not just iPhone) are bound to increase.

But we doubt Apple is too worried as a recent report revealed that they have managed to grab more than half of the industry’s profits.

[via Gartner]

Like this post? Share it!

  • All these market share estimates based on shipped numbers don’t represent the real market. I see it as android with 50% of the market share of devices circulating in the retail chains. With 50% of real actual market, we should see web usage and trends reflecting these numbers. Flash would not have been killed for mobile if the majority supported it, which the figures in this blog post claim that android has.

  • Colin

    Is it really fair to compare the iPhone to andriod when there’s like 5 company’s using the andriod os where theres only apple useong iOS. Apple has 3 iPhones that are still in production where as andriod os phone has many more so shouldnt it be b iPhone v one type of andriod phone rather than 5 companies who use andriod.

    • jdb

      Dude, it’s just like Windows vs. Macintosh. Windows have like…what? 85% market share? I’m not sure, but I know it’s a lot. But how many computer manufacturers use Windows? Gateway, HP, Dell, Sony, Acer, and plenty others. ONLY Apple uses Macintosh. They’re comparing OS to OS here. Now…want a comp test you’d be happy with? Compare start up times, update frequency, security holes, overall speed, and functionality overall. Mac/iOS wins every time. It doesn’t change the fact that Windows or droid have more market share. Who cares if they do? My computer actually runs quickly and properly, as does my phone. Lol. And I think Windows will always have more market share…you can buy a piece of shi t Dell for $400, and let’s face it: Apple doesn’t even OFFER a computer in the “piece of shit” department, and not everybody has a grand or two laying around for a MB air or Pro. As for Droid, I don’t know. With Apple now being offered on three different providers, I’d imagine that number to even out more in the next few years. Who knows?

      • A Black Dude

        its just annoying people when people see these reports and refer to android like its hardware. its a piece of software, not a phone. by the way, apple started using the exact same components as pc’s in their computers for a reason… theirs were a piece of shi t. other than the mac os vs windows their really isnt a difference besides the hefty price tag, and im pretty sure the mac mini is around 500$.

        • jdb

          Other than OS there isn’t a difference? Listen black dude, you’re absolutely crazy. Have you ever opened up a mac? Looks different and ten times better than a Windows computer. You’re ridiculous.

          • ctrev08

            Yea i am gonna pay 5 times as much for the same hardware cause apples good at hiding there wires.. apple uses outdated cpus and good luck upgrading I usally up date my gpu motherboard and cpu every year or so. Plus macs software and games are always months behind pc. And my pc looks way better then any mac tower. Someone get this kid a shrink he needs to be deprogramed from the apple cult.

          • A Black Dude

            I never said it didnt look different inside….i know how nice and “Neat” it looks in there…who cares, maybe if i had a clear or windowed tower. like i said, its all the same sh** as pc’s inside of it. same ram, intel cpu’s, radeon gpu’s, same hdd’s some even using fat32 formatting for bootcamp. so…….. like i said the only difference really is the os.

  • 428cobrajet

    Well said Jdb….first class on a plane is a little better than coach…..but not as big

  • JDogg

    I don’t think it’s even about Android being available on several different carriers. It’s more along the lines of there being 20+ different Android phones out there. If the iPhone can hang onto even 1/3 of the market that’s impressive in my eyes!!

    • A Black Dude

      you also gotta remember that most of the sales are off of low to middle end devices which is costing them to lose money in the long run. this is why apple has such a huge share of the profit in the mobile industry.

  • Shalashaska

    we are still comparing iphone to android ????? we should compare iphone to ummm galaxy s2 or something else… if we wanna compare android its fair to add in ipods and ipads as well..

    • A Black Dude

      i say this all the time…. android is a piece of software not a phone, droid is a phone tho….you can compare it to that, lol. dont forget apple tv’s as well

    • Zolk

      We aren’t comparing iphone to android, Stupid! (Despite what the title of this article says,) they are comparing ios to android. They just get lazy since iphone is the only ios phone, and no one really thinks like “I have an ios phone”, so they just talk about iphone vs. android even though they mean to say ios vs. android. (nb – they’re Stupid too, so don’t feel bad.)

  • Dipen

    Android Market shares are made up – basically samsung mass produces millions of phones and then claims they are sales which is rubbish – if you go to an apple store you won’t be able to buy an iPhone 4s as it’s out if stock but if you go to any other phone shop they will give you ad many samsung crap galaxys as you want

  • fas

    and Apple still makes more profit then what they can imagine (Gartner)

    • John T

      Google is positioning itself to make money on advertising. Apple will have to cut into its profits as its market share gets crowded out with cheaper android phones. Apple seems to have peaked as they are losing their advantage similar to how windows crowded out Macintosh.