comScore‘s latest report has revealed that Apple had surpassed 10% share in the US mobile phone market in the last quarter, which means one in every ten mobile phone users in the US are using an iPhone now.
comScore took a look at the three month period ending in September. Apple’s OEM market share has gone up to 10.2% from 8.9% at the end of June.
Overall, this is a 1.3% gain in market share in only three months. Samsung showed no change, and the other OEMs actually lost some of their subscriber base.
Focusing on various smartphone platforms and their usages, iOS nabbed 27.4% of the smartphone subscriber base. This is a 0.8% increase from June.
As this report reflected on changes up through September, it does not reflect any changes from the iPhone 4S launch in mid-October. It will be interesting to see Apple’s growth by the end of the year.
Yesterday, we reported that Apple raked in over half of all mobile phone industry profits with only a 4% global market share. comScore, however, doesn’t look at retail units sold. As MacRumors points out, they look at the installed user base. This means the reports reflect actual real-world usage, but they’re also slow to show other trends in the market.