Apple has sued Samsung for blatantly copying their products, while Samsung has counter sued Apple for infringing patents related to mobile-communications technologies.
So while that patent war has been playing out in the court rooms, Samsung is expected to start airing a new Samsung Galaxy S II TV ad on Thanksgiving that mocks Apple’s iPhone users.
In the ad, Samsung highlights the bigger screen and support for 4G network as the key advantages of Samsung Galaxy S II over Apple’s iPhone 4S and also makes references to the iPhone 4S not-so great battery life and the fact that it looks like iPhone 4.
Here’s a description of the ad:
fans are shown lining up outside an Apple Store-like location nine hours before it opens. “Someone just left,” says one woman. “Why would they be leaving when we’re only nine hours away?” asks her male companion. “Uh oh,” says another guy in line, reading off his phone. “The blogs are saying the battery looks sketchy” then one guy asks “if it looks the same how would people know I upgraded”
Just then, a cool group of young men and women come into the line’s view sporting a Samsung Galaxy S II. The crowd is drawn to the phone, although one guy haughtily dismisses it. “I could never get a Samsung,” he says. “I’m creative.” “Dude, you’re a barista,” his friend replies. The ad also makes much of the S II’s 4G compatibility (iPhones are still on 3G), which leads to the kicker: “The next big thing is already here.”
What do you think about the Galaxy S II ad? Do you think Samsung’s approach of mocking Apple fanboys work? Please share your views in the comments section below.