A recent survey by research firm GfK reveals that it is crucial for companies like Apple, Google etc to gain market share for the future success of their brands as the churn rate may not be too high.
The research firm interviewed around 4,500 people in Britain, France, Germany, Italy, Spain, Brazil, China, the United States and Japan for the survey.
Here are some of the highlights from the survey:
- iPhone users are the most loyal users as almost 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone.
- 60 percent of consumers who use smartphones running Google’s Android said they would stick with phones using the same software.
- Only 48 percent of people using Research In Motion’s cellphones said they would stay loyal to their Blackberrys.
- More than 70 percent of consumers said they would stick with their phones due to their seamless integration of features and access to content.
Will you be buying the next generation iPhone? What do you think is the reason why iPhone users are the more loyal than Google? Sound off in the comments.