Apple Hires Dixons CEO John Browett as Senior Vice President of Retail
Apple’s Senior Vice President of Retail – Rob Johnson who along with Steve Jobs pioneered the concept of Apple Retail Stores and the Genius Bar left Apple to join J. C. Penney as the CEO in November 2011.
Apple search for his replacement has finally ended as it has just announced that John Browett will be joining Apple as their new Senior Vice President of Retail. John Browett is currently the CEO of Dixons Retail.
Here’s an excerpt from Apple’s press release:
Apple today announced that John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007. Beginning in April, he will be responsible for Apple’s retail strategy and the continued expansion of Apple retail stores around the world.
“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Tim Cook, Apple’s CEO. “We are thrilled to have him join our team and bring his incredible retail experience to Apple.”
Prior to joining Dixons Retail, Browett held a series of executive positions at Tesco plc including CEO of Tesco.com. Earlier in his career he advised retail and consumer goods clients at Boston Consulting Group. He holds a degree in Natural Sciences from Cambridge University and an MBA from Wharton Business School.
Dixons Retail is based out of UK and is one of the largest consumer electronics retailer in Europe with over 40,000 employees. According to Wikipedia, “the company operates Dixons.co.uk as well as Dixons Travel, Currys, Currys.digital, PC World and Electro World stores along with many other brands across Europe including: Pixmania, Equanet and Advent Computers.”
Meanwhile, Bloomberg reports that Dixons has also announced that Sebastian James – the current Group Operations Director will be taking over as CEO at Dixons.
Browett will be joining Apple in April after transitioning his role.
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