Sounds very similar to Apple product launches or opening days of Apple Stores.I always considered myself a pretty big Apple (NASDAQ:AAPL) fan, but this event seems to bring out the most hard-core fanboys. Back in 2010 I tried to queue for a lucky bag, arriving at the store at 5am only to find that overnight campers had filled all the spots. This year the bag cost 33000 yen (about $430), and most customers are hoping that there will be a big ticket item inside like an iPad 2 or a Macbook Air.


As you see, the bag contains: iPod touch 8GB, Porter Bag, iPod touch case, iZon remote room monitor, incase Reflex, Mophie Juice Pack reserve, Apple T-Shirt and Assorted pins. Quite a lot for just $430!
Here's an unboxing (un-bagging, if you will) video of the Lucky Bag. Skip to 1:22 to see the contents of the bag:
Updated with another video courtesy Japanese blog - Macotakara.
[via Penn Olson]
Wow..where is the American Version. First on the second…
Damn, $430 for these craps. Such a lousy offering.
You’d be surprised to know, that some of these bags had a MacBook Air
Unless I was so rich I pissed liquid platinum and wiped with $100 bills, I would never spend that amount of money without knowing what I’m getting… and even then unless I wanted to take part in the “event” I still wouldn’t
Get this tradition here please!
I’ll send you a ‘Lucky Bag’ immediately then!