Chinese Customs Tells Proview That Ban of iPad Exports Difficult to Implement

Yesterday, we reported that Proview Technology had asked Chinese customs official to ban the import and export of iPad from China due to the alleged infringement of the “iPad” trademark.

Any action by Chinese custom officials against Apple would have an adverse impact on the supply of iPad throughout the world as majority of the iPads are made in China.

Reuters now reports that Chinese custom officials have told Proview that it would be difficult to implement such as ban.

“The customs have told us that it will be difficult to implement a ban because many Chinese consumers love Apple products. The sheer size of the market is very big,” Yang Long-san, chief of Proview Technology (Shenzhen), told Reuters in a telephone interview on Wednesday.

“We have applied to some local customs for the ban and they’ll report to the headquarters in Beijing.”

Meanwhile, Apple’s spokesperson has said that Apple had bought Proview’s worldwide rights to the iPad trademark in 10 countries, including China.

“Proview refuses to honor their agreement with Apple in China,” Wu said. “Our case is still pending in mainland China.”

Proview Technology had first filed a trademark infringement lawsuit against Apple in 2010, claiming it owned the “iPad” trademark in China since 2000. At that time it was demanding $800 million from Apple. Apple had countersued Proview claiming that they owned the “iPad” trademark as they had bought European rights to the “iPad” trademark from Proview’s parent company for $55,000, which also included China.

But back in December, Apple lost the lawsuit as the court ruled that Proview’s parent company did not have the authority to sell them. Apple had appealed the December ruling that favored Proview.