Apple is reportedly stalling supplies of the Apple TV 2 to channel partners, ahead of its March 7th iPad media event.
For three consecutive weeks, the Cupertino-based company has failed to make good on its promissory to restock indirect channel partners with fresh inventory of the existing $99 Apple TV product, say people familiar with matter.
Instead, partners and channel members have seen Apple push back deliveries each consecutive week by one additional week — a practice that almost always foreshadows a formal discontinuation of a product ahead of new models.
Even Apple’s own retail stores are facing shortages of the Apple TV 2, as MacRumors notes.
Signs of an Apple TV refresh have been piling up, as we head into the first week of March. A couple of weeks back, the Apple TV 2 disappeared from Best Buy’s catalog, with a store rep telling “At this point in time, it doesn’t look like we’ll be getting [the Apple TV 2] back.”