Apple’s iPad Features Webpage Compared to Samsung’s Galaxy Tab, Motorola’s Xyboard, Amazon’s Kindle Fire


Apple is way ahead of its competition in the tablet market, not just in terms of the product they have, but also the way they market it. One example is the iPad “features” section on Apple’s website, which is much better than its Android counterparts.

Let’s list out the main players in this market first:

  • Apple’s iPad
  • Amazon’s Kindle Fire
  • Samsung’s Galaxy Tab 10.1
  • Motorola Xyboard

At present, only the iPad and the Kindle Fire seem to be selling in large numbers, and Android tablets as a whole have failed to make much of a difference.

Now let’s get to comparing the “features” section of each of these product’s websites.

We start with Apple’s iPad:

iPad's webpage

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Great emphasis on images, and a simple URL: Bold fonts for features that can be spotted easily while scrolling through the page. Also some pretty cool examples of interactive elements on the page (without using Flash), like the Smart Cover, which you can click and drag, the magnifying glass which moves on a mouse hover comparing images and text as seen on a normal display versus a retina display.

We move on to the Kindle Fire:

Kindle Fire's webpage

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Unlike the iPad, the Kindle Fire doesn’t have a separate “features” page. You can buy the device, view features and specs, see excerpts of reviews and compare other Kindles, all from the same page. Images are given equal importance as text.

MOTOROLA XYBOARD (Yes, it’s all caps):

Motorola Xyboard's webpage

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In terms of page length, this is probably the shortest among the four. Features a big almost-centered image of the device at the top, with a grid of boxes for features below. Motorola touts an Android 4.0 upgrade a “feature,” which is the first box on the grid.

We don’t know about you, but to us the page doesn’t seem as visually appealing as that of the iPad or the Kindle Fire.

Samsung’s Galaxy Tab 10.1:

Galaxy Tab's webpage

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Just like the Xyboard, the first feature on the Galaxy Tab’s feature page is something about a software upgrade which isn’t even Android 4.0. The next feature’s title is “A screen so lifelike you’ll want to touch it,” and no accompanying images. Compare this to the iPad’s webpage, which has a large image of the retina screen and the iPad 2’s older screen, compared side-by-side. Scrolling down further, the page seems to be mainly text, with a few images inserted at certain places.

Another interesting observation: except for the iPad, all other product pages had the familiar Facebook and Twitter sharing buttons.

We have a clear winner, don’t we?

(Inspired by Neven Mrgan’s similar take on product web pages when Apple upgraded the iMac.)

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