But Apple’s CEO, Tim Cook surprised everyone by simply calling it “The New iPad“.
Incidentally, when we were compiling the roundup of all the rumors and speculations that we had covered prior to the event (there were tons of them) to give you folks a summary of what to expect and were writing about what the new iPad will be called, we wondered if Apple was creating a problem for itself by complicating the naming scheme based on the launch of iPhone 4S and the disappointment that followed.
The original iPhone was called iPhone (also called iPhone 2G), the second generation was called iPhone 3G, followed by iPhone 3GS, iPhone 4 and iPhone 4S. We felt that Apple should keep it simple and call third generation iPad – iPad 3, fourth generation iPad – iPad 4 and so on.
By calling it “The New iPad” Apple has taken an even simpler approach, something it has used for the iPod touch and has been doing it for years with their iMac, Macbook and iPod product line. It will be a little confusing for one more year for those who don’t follow Apple as they will see both “The New iPad” and iPad 2 while buying Apple’s tablet (“New” should avoid any confusion ideally).
When Wall Street Journal asked Phil Schiller, Apple’s senior vice president of world-wide marketing, why it had broken the convention, he told them “because we don’t want to be predictable.”
While it would have been nice if Apple had used the simpler numeric scheme we mentioned above, we understand where Apple is coming from. It just makes sense. In fact, now that we look back, it is strange that Apple even got into this situation.
Frankly, it doesn’t matter what it is called, what matters how well it works and how good it is compared to competition and based on record sales of iPhone 4S, it is quite evident that customers are much smarter than going by the name of a device or what the tech world have to write about it (partially).
We won’t be surprised if other companies follow a similar strategy in the future rather than coming up with outrageous names to make their next generation devices sound better like ASUS calling their new Android based tablet – Eee Pad Transformer Prime (previous version of ASUS’s tablet was called ASUS Eee Pad Transformer) and focus all their energies and resources in making a better product as at the end of the day that matters the most to us as consumers.
The other good thing of this approach is that we won’t have to be in a dilemma of calling the next generation iPhone – iPhone 5 or iPhone 6 (you can see our dilemma here, here) nor do you as readers have to debate about it. Thank you Apple!