Zynga – world’s biggest social gaming company has just announced that it has acquired New York-based social game developer OMGPOP, makers of hugely popular Pictionary-like mobile game – Draw Something that is available on iOS, Android and Facebook.
It is widely speculated that Zynga has paid $200 million or more to acquire OMGPOP.
If that sounds like a lot for a game that was released 6 weeks back, check out some of the numbers. Draw Something has been downloaded a whopping 35 million times in just six weeks. Zynga has also provided some interesting stats about Draw Something in their press release:
- In the last week, more than 1 billion drawings have been created.
- Draw Something had three drawings per second the day the game launched.
- Yesterday, Draw Something has over 3,000 drawings per second at its peak.
- Draw Something is the #1 word game in 84 countries according to the Apple App Store — shout out to Sweden and Norway for being the first two countries to recognize Draw Something’s greatness. Nordic Love!
- The most popular words in Draw Something are: Starfish, pregnant, hangman, six pack, boom box
- The least popular word in Draw Something is latrine
- The best guessed words in Draw Something are: Rainbow, catfish, sun, fish, house, god, tornado
- The least guessed words in Draw Something are: Oar, Metroid, Warhol, pounce, polaroid, meathead, Autobots
Business Insider gives an interesting perspective:
- It took AOL 9 years to hit 1 million users
- It took Facebook 9 months
- It took Draw Something ~9 days
$200 million for a 40-member team may sound crazy, but Simon Khalaf, CEO of mobile analytics firm Flurry believes that “OMGPop sold way too early. They’re leaving $800 million on the table.”
Zynga has said that OMGPOP “will focus on building new mobile IP and strengthening its existing portfolio of fun and creative social games” going forward.