Zynga Acquires OMGPOP, Developer of “Draw Something” For $200 Million

Zynga – world’s biggest social gaming company has just announced that it has acquired New York-based social game developer OMGPOP, makers of hugely popular Pictionary-like mobile game – Draw Something that is available on iOS, Android and Facebook.

It is widely speculated that Zynga has paid $200 million or more to acquire OMGPOP.

If that sounds like a lot for a game that was released 6 weeks back, check out some of the numbers. Draw Something has been downloaded a whopping 35 million times in just six weeks. Zynga has also provided some interesting stats about Draw Something in their press release:

  •  In the last week, more than 1 billion drawings have been created.
  • Draw Something had three drawings per second the day the game launched.
  • Yesterday, Draw Something has over 3,000 drawings per second at its peak.
  • Draw Something is the #1 word game in 84 countries according to the Apple App Store — shout out to Sweden and Norway for being the first two countries to recognize Draw Something’s greatness. Nordic Love!
  • The most popular words in Draw Something are: Starfish, pregnant, hangman, six pack, boom box
  • The least popular word in Draw Something is latrine
  • The best guessed words in Draw Something are: Rainbow, catfish, sun, fish, house, god, tornado
  • The least guessed words in Draw Something are: Oar, Metroid, Warhol, pounce, polaroid, meathead, Autobots

Business Insider gives an interesting perspective:

  • It took AOL 9 years to hit 1 million users
  • It took Facebook 9 months
  • It took Draw Something ~9 days

$200 million for a 40-member team may sound crazy, but Simon Khalaf, CEO of mobile analytics firm Flurry believes that “OMGPop sold way too early. They’re leaving $800 million on the table.”

Zynga has said that OMGPOP “will focus on building new mobile IP and strengthening its existing portfolio of fun and creative social games” going forward.

In case you haven’t played the game, download the free ad-supported iOS game (iTunes link) or the paid one (iTunes link) from the App Store.

If this has inspired you to create next killer iOS game then check out our Deals Hub, we have some great discounts on comprehensive online training courses for iOS app and game development.

  • http://www.motorbeam.com/ fas

    That is alot of money, really.

  • Joe

    This is very true to Zynga’s mantra of stealing and existing game and marketing the hell out of it. I still see no way that it is worth that kind of money but then again people love to play mindless games and apparently pay for them as well.