Reuters reports that Apple is in talks with movie streaming service EPIX. Studio 3 Partners is the parent company of EPIX, which is a joint venture between major movie studios – Viacom, Paramount, Metro-Goldwyn-Mayer Studios and Lionsgate.
Apple, which now sells a $99 set-top box that hooks up to a television set and lets users stream online content from Netflix and the MLB channel, opened discussions with three-year-old EPIX, created by Lions Gate Entertainment Corp, MGM and Viacom’s Paramount Pictures.
One of the sources told Reuters that any discussions would apply to its set-top box and also to upcoming devices that stream content. Apple is widely expected to unveil a full-fledged TV product later this year or in early 2013 to drive its next phase of growth and potentially revolutionize the industry.
Apple is reportedly struggling to secure content deals for the Television set, which will be a critical ingredient if Apple wants its own branded Television to be a success.
Reuters reports that the discussions are currently in preliminary stages, but notes that the talks could get complicated as EPIX has an agreement with Netflix, which gives Netflix exclusive streaming rights to EPIX movies. But it looks like the two-year agreement ends in September, before the expected launch of Apple’s branded Television set, so Apple has opportunity to negotiate a deal.