Apple has started airing two new iPhone 4S commercial featuring celebrities Samuel L. Jackson and Zooey Deschanel.
Apple has rarely used celebrities in TV commercials, so it comes as a surprise. The ads feature Siri – iPhone 4S’ personal assistant feature.
The first ad embedded below features Samuel L. Jackson, where he tells Siri to cancel golf from the calendar, find a place which sells organic mushroom for risotto, asks Siri “how many ounces in a cup” and set a reminder to “put the gazpacho on ice”.
The second ad features Zooey Deschanel, where she checks with Siri if it is raining outside, places that can deliver tomato soup, tells Siri to set a reminder to “clean up” and play music.
The ads also features Apple’s three iPhone carrier partners – AT&T, Verizon and Sprint at the end.
Apple has been sued by two iPhone 4S customers for misleading them with the iPhone 4S ads featuring Siri, but based on the new ads, it doesn’t seem that they’re too concerned with the lawsuits (not surprisingly).
Have you seen the new ads? What do you think about Apple’s strategy to using celebrities in their ads?
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