Here’s The Reason Why Apple SVP Phil Schiller Quit Instagram


Yesterday, the blogosphere was abuzz after 9to5Mac reported that Apple’s Senior Vice President Phil Schiller had stopped sharing photos from his Instagram account. 

Schiller was the second high profile user after Twitter’s co-founder Jack Dorsey to quit Instagram – the company that Facebook bought for a whopping $1 billion.

9to5Mac had initially reported that Schiller had deleted his Instagram account as the app “jumped the shark” (in his own words) when it launched the Android app.

9to5Mac wrote:

The fun, convenient, and growing network has been featured several times in Apple’s App Store, even winning “app of the year” recognition. As marketing chief at Apple, seeing one of the platform’s most popular third-party pieces of software running on millions of Android phones is a disappointing sight.

Schiller later clarified his position to a 9to5Mac reader in more detail:

Instagram is a great app and community. That hasn’t changed.
But one of the things I really liked about Instagram was that it was a small community of early adopters sharing their photographs.
Now that it has grow(n) much larger the signal to noise ratio is different.
That isn’t necessarily good or bad, it’s just not what I originally had fun with.

Screenshot of the email exchange below (9to5Mac has verified the headers):

Instagram already had more than 30 million iPhone users before launching the Android app, so we’re not sure why the signal to noise ratio suddenly became unacceptable to Schiller.

What do you make of Schiller’s comments? Sound off in the comments.

Like this post? Share it!