It looks like RIM is behind the lame anti-Apple “Wake Up” campaign.
Over the weekend, Samsung who was originally suspected to be behind the guerrilla marketing campaign for the Galaxy S III launch, denied sending protestors outside Apple Store in Sydney chanting “Wake Up”.
James Croft of MacTalk looked through the source of the Wake Up Australia website and found that it is actually RIM that was behind the embarrassing campaign.
James Croft, from our Mactalk Podcast, and our sister website, looked through the source code of the Wake Up page and spotted something interesting:
This bit is relevant:
That SRC value is a Doubleclick account identifier. Throw that back into Google:
…and you get a bunch of hits on the RIM AU website.
Also the countdown displayed on the Wake up Australia website, which we had initially speculated was for Samsung Galaxy S III’s launch in Australia, seems to be a countdown for BlackBerry OS 10′s release date.
Blackberry OS 10 will be released at 12.30pm Pacific Daylight Time on July 2 (5.30am EST, July 3 in Australia), according to an anonymous email received by Macworld Australia. The source shows that when the Wake Up timer was at 5,493,696 seconds, this equated to 63.584 days, which in turn showed that it would expire at 12:28:36pm on Monday, July 2, 2012.
It looks like the mystery behind the lame anti-Apple campaign is finally solved. We’ll have to wait and see if RIM acknowledges it.
[via Macworld Australia]