Earlier in the month, Sprint had indicated that it would offer unlimited data plans for 4G LTE devices.
CNET reports that Sprint’s CEO Dan Hesse has confirmed that it will continue to offering unlimited data plans for the next iPhone, if it supports 4G LTE network.
If the next iteration of the iPhone arrives with LTE, Sprint will continue to offer a no-strings unlimited plan, CEO Dan Hesse told CNET. The company is already sticking with unlimited for its first batch of LTE phones, but it was unclear whether the offer would apply to next iPhone.
“I’m not anticipating the unlimited plan would change by that point,” he said. “That’s our distinctive differentiator.” [..]
[..] Hesse stressed that he didn’t know when Apple would release the next iPhone, or whether it would even have LTE. It’s generally believed that the next iPhone would be compatible with LTE after the latest batch of iPads came with the feature.
While unlimited data plans, which is one of Sprint’s differentiator, hasn’t helped it to attract a flood of customers to switch from AT&T and Verizon, it could turn into a key differentiator on 4G LTE networks and bring a lot more customers from AT&T and Verizon to Sprint, as users of the new 4G LTE iPad quickly found out that the ultrafast 4G LTE connectivity was a speed trap as they’re burning through their monthly data limits quite quickly.
Unfortunately, Sprint will launch its 4G LTE network in few cities by the middle of this year, whereas Verizon 4G LTE network already covers two-thirds of the population in the US, so this may not be applicable to all users initially.
But nevertheless it is good to see that Sprint is not following in AT&T and Verizon’s footsteps, who killed their unlimited data plans last year and started offering tiered data plans.
Assuming that Sprint’s 4G LTE network is available in your area, will you switch to Sprint if it offers unlimited 4G LTE data plans for the next iPhone?