Steve Jobs Take on Heads-Up Display Glasses

Last week, Google unveiled their long rumored wearable augmented reality glasses, officially dubbed Google Glasses, which received quite a lot of buzz.

Google teased us with a concept video (embedded below), which showed how the augmented reality glasses might work. The video shows a user accomplishing tasks such as checking the weather, scheduling a meeting, getting directions, set reminder, making a video call etc. using Google glasses rather than using smartphones like we do currently.

Google’s pitch:

We think technology should work for you—to be there when you need it and get out of your way when you don’t. 

Google Glasses are expected to be available later this year and cost around $250 to $500.

We are quite impressed with Google Glasses and can’t wait to get our hands on one. Some of you might have wondered why wasn’t Apple the first to introduce something as cool as Google Glasses.

Jeff Soto – an ex-Apple employee and founder of TENDIGI – a mobile development firm, writing on his personal blog – I am not Robot narrates an interesting story, which explains the reason.

As soon as I saw the video for Google’s Project Glass I instantly recalled a funny story from my time at Apple. I was once at a Town Hall meeting in Cupertino where Steve Jobs commented on this type of wearable computing. An Apple employee in the audience asked Steve a question to the extent of: “How can we reach out to our leadership if we have a really good idea”. Steve immediately put him on the spot and made him pitch the idea in front of everyone there. An opportunity to pitch Steve Jobs. What? The employee proceeded to pitch an idea about glasses you can wear that display various types of information. A heads up display a’la terminator cyborg vision if you will. He continued to explain how he wished he had a way to see projected information while he perhaps went for a run outside. Keep in mind this is happening in a room filled with a lot of people. Steve immediately shot his idea down and told the guy that he would probably trip and fall if that were the case. Steve also suggested he should get a girlfriend so he has someone to keep him company while running. I can not watch this Project Glass video without recalling this moment. So if you’re wondering what Steve would think about Project Glass, that’s pretty much it.

Soto hasn’t mentioned when Steve Jobs made these comments and it is quite possible that he changed his mind with the rapid advancement in technology.

In case you missed it, here’s the video of Google Glasses:

Interestingly, this parody video seems to replay exactly what Steve Jobs thought about the augmented reality glasses.