Apple to Unveil Operation System For Television Set at WWDC?

Ever since Steve Jobs biography revealed that he felt that he had finally cracked integrated Television sets, the chatter about Apple possibly releasing Televisions sets has got louder.

Those rumors may soon end as BGR claims that according to their trusted source, Apple will unveil the operating system for the television set as early as June 11th, during the WWDC 2012 keynote.

According to BGR, Apple is unlikely to unveil the television set at the event. BGR reports that Apple is unveiling the operating system to give developers and third-party manufacturers enough time to build apps and accessories that are compatible with the new Apple TV OS and the upcoming television set.

This new OS is said to be much more feature-complete than the current OS that runs on the Apple TV, and is apparently the one that Apple’s upcoming HDTV will run. Yes, that one.

We’ve heard Apple is actively trying to court manufacturers to use a new “control out” API in order for third-party manufacturers to make accessories that are compatible with the new Apple TV OS and the upcoming “iTV.” It’s said that by using the API, it will be possible to control any connected components all from the Apple remote (and the Apple remote iOS app as well, we’re assuming).

BGR claims Apple will introduce the television set only at the end of the year.

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  • jussayin

    the upcoming “iTV.” well thats what it defo won’t be called, and unveil something early, not really apple’s style gives everyone else a chance to counter what they will offer

    • fscjcg

      To elaborate, ITV is a major UK broadcaster, and has been using the trademark for half a century. It’s no more likely to sell (and Apple’s no more likely to win in court) than iMax, or iBM.

      Will Apple call it iTV outside Britain? Probably not. ITV has an international wing like the BBC does, and is just as likely to litigate.

      • s0ulo

        Your funny homie

        • Jeff

          All Apple has to do is pay off the courts and politicians, like they probably been doing, an they can name it whatever they want

          • sgnehd


            The combined companies that own the ITV trademark have an annual revenue of $3-6 billion. That’s ten percent of Apple’s. This is not a company that can be crushed like a bug.

            Radio Shack famously lost to a cornershop in the UK called ‘The Radio Shack’, which is why all Radio Shacks in the UK are called ‘Maplin’

            “ITV” is a global trademark, and ITV has the resources to defend it from Apple. Trademarks are won by the company that is right, or lost by the one that runs out of money. ITV won’t run out of money, so Apple can’t win.

            Fortunately, Apple isn’t run by complete retards, so this is a fight that will never come about. There is no way whatsoever Apple would use a name that risky, when it could just invent an unencumbered one.

            Let’s not forget that Apple doesn’t call everything an iSomething. There’s no iAppstore, the 4S doesn’t have iVoice, and IOS 4 didn’t introduce iSee.

  • Frank

    I can’t wait soon apple will run the planet then nothing can stop them……….

  • Apple fan boy!

    Give me an A
    Give me an P
    Give me an P
    Give me an L
    Give me an E
    What’s that spell



  • Louis

    Can you say “ITV Jailbreak?