Evernote – the popular note-taking app that recently scored a funding round that valued it at $1 billion, has announced that it is buying Penultimate – the popular handwriting app for iPad from San Francisco-based startup Cocoa Box.
While Evernote is not buying the startup, the founder of Penultimate - Ben Zotto will be joining Evernote to head up future app development.
Evernote plans to offer Penultimate as a standalone app (which was the #4 best-selling paid iPad app of all time) and release the handwriting app for other platforms and devices. The acquisition will also help Evernote to bring the handwriting recognition functionality to their note-taking app.
The acquisition seems like a great fit. Ben Zotto has written a blog post to talk about the acquisition. He writes:
Penultimate has come a long way since its launch as the original dedicated handwriting app for Apple’s first iPad two years ago. It now offers scores of powerful features within that same accessible and attractive design. It’s remained a top-selling app, and millions of people have showed us that they’re doing things with Penultimate we never imagined. I’ve been amazed and humbled by all of the passionate users I’ve encountered— you have offered your valuable feedback, support, and candid (!) critiques. Penultimate would not be what it is without you. I believe that this partnership makes a lot of sense, and Penultimate is only going to get better from here. Not just incrementally better, but WAY better, and quickly. I’m excited about the future of the app, and I sincerely hope that you will be too.
In case, you haven’t used Penultimate yet, you can download it from the App Store using this iTunes link ($0.99).
Evernote has issued the following press release along with a video to announce the acquisition:
Evernote, the company that’s helping the world remember everything, today announced the acquisition of Penultimate, the most popular digital handwriting application for iPad, and the fourth best-selling iPad app of all time. The acquisition will allow Evernote to expand its handwriting capabilities, while also making Penultimate available on more platforms and devices.
“Digital handwriting has been around for decades, but it has never gone mainstream because the hardware and software simply weren’t aligned. Thanks to Penultimate and the iPad, that’s all changing,” said Phil Libin, CEO of Evernote. “For the first time ever, writing on a tablet is really great, which is why we chose this moment to make the acquisition. We have big plans for Penultimate that will both enhance the app and bring more capabilities into Evernote. It’s already the best handwriting app out there, and it’s only just getting started.”
The Penultimate app is designed to resemble a physical notebook. Individuals can use a finger or stylus to take notes wherever they like. The application allows users to choose from a variety of paper types, ink colors and line thicknesses. Notes taken in Penultimate can be saved directly to Evernote with a single tap.
“Technology often distances us from things that feel natural and human. With Penultimate, our goal was to use the most advanced tools to enable something that was at once powerful and familiar,” said Ben Zotto, creator of Penultimate. “I’m thrilled to join the Evernote family. Their vision and expertise will help bring exciting improvements to Penultimate, and together we’ll elevate the importance of handwriting within Evernote.”