iPad Accounts For 95% of Tablet-Based Web Traffic


Most of tablet-based web traffic is still originating from Apple’s iPad, according to data from Chitika.

Last year, iPad had grabbed 97% of tablet-based web traffic.

According to newly published stats by Chitika Insights – the research arm of Chitika ad network, iPad accounts for almost 95% of all tablet-based web traffic.

“In conducting this analysis, we queried our vast ad network for impressions stemming from a tablet of any sort. From there we sorted our data into categories of the various tablet devices. As we had hypothesized, the iPad was overwhelmingly dominant versus the competition.”

The remaining 5 percent is split up between the Samsung Galaxy Tab with a meager 1.22 percent, the Asus Transformer Prime with a tiny bit more than 1.2 which are then followed by the Motorola Xoom, BlackBerry Playbook, Amazon Kindle Fire, and the Barnes & Noble Nook – the Nook accounted for only 0.53 percent of the tablet-based web traffic.

In defense of the Nook. Chitika said, “…it is used primarily as an e-reader, with the capabilities of a tablet.”

Apple’s iPad shows no signs of slowing down despite competition from Android-based tablets like Amazon’s Kindle Fire, Samsung’s Galaxy Tab and Asus Transformer Prime. iPad’s market share climbed from 54.7% to 68% in the last quarter, according to data from research firm IDC.

It is quite impressive that the iPad accounts for 95% with only 68% percent market share.

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