Business Insider reports that Mickey Drexler, Chairman and CEO of J.Crew, who has been a director at Apple since 1999, has revealed in a interview that Steve Jobs also wanted to design a car before he died.
Business Insider reports:
“Look at the car industry; it’s a tragedy in America. Who is designing the cars?” Drexler said during Fast Company’s Innovation Uncensored conference this week. “Steve’s dream before he died was to design an iCar.”
Drexler believes that if Jobs did have time to design the car, it would have made a serious dent in the auto industry. “It would’ve been probably 50% of the market. He never did design it,” he said.
Some analysts have speculated that Apple may work with car companies to integrate their iOS devices into cars.
Back in March, an Apple China job posting revealed that the company is looking for people in the automobile industry to work with them, which sparked off rumors that Apple is working on iCar infotainment system. We had noted:
Apple has a great ecosystem of mobile devices that can play music and videos, connect to the internet as well as be controlled by voice. These are some of the primary requirements of an in-car infotainment system, and Apple has an expertise in all the three. Add to that their great sense of simplicity and design, and we have a great product, which could even emulate the success the iPhone and iPad have achieved.
In the interview, Drexler also briefly mentions that Apple is dealing with the living room (entertainment) at some point in the future. We wonder if he is referring to the rumored television set.
You can watch the video of Drexler’s comment below: