Though it has been widely viewed as a potential threat to cable providers because of its ability to stream Internet-based video to a television, Time Warner Cable’s chief executive officer has never heard of it.
During a group interview on Friday, Glenn A. Britt, Time Warner Cable’s leader stated that the challenge for digital video was that there’s no simple way to get Internet-based video onto the television screen.
AirPlay, however, is one of the simplest solutions to do so. “I’m not sure I know what AirPlay is,” stated Britt though he did mention that he’s an enthusiastic Apple customer.
“Today we want to be on every screen. Today it’s a little bit clunky to get programming from the Internet onto the TV — not so hard to get it on your iPad. What’s hard is the plumbing, what wires do you connect, what device do you use. So the current Apple TV, the little thing, the hockey puck, really doesn’t do anything to help enable you to get Internet material on your TV.”
Apple widely boasts AirPlay’s ability to get Internet-based video onto a television using their $99 Apple TV, among other uses such as wireless music streaming. While watching anything online, a user can simply tap the dedicated AirPlay button within Safari or AirPlay ready apps to stream content to Apple TV 2 or Apple TV 3 box connected to a television set. AirPlay will be making an appearance in the next version of OS X – Mountain Lion, which is due this summer.
While AirPlay is one of the most underrated feature of Apple’s iOS and it is possible that he hasn’t heard of it given his busy schedule, it is quite surprising that no one had briefed Britt about the feature, which is considered to be disruptive for the cable business.
[Via New York Times]