Facebook Launches App Center; Makes it Easier to Discover Social Apps For iOS And Android

Facebook has announced the launch of App Center, an app recommendation portal that takes advantage of Facebook’s social graph in delivering suggestions to users.

The App Center features native iOS and Android apps, as well as web apps, including the ones that run inside Facebook’s website.

Facebook’s doing quite a bit to ensure that the apps that are showcased to users are of high quality, as described on its developer blog:

Success through the App Center is tied to the quality of an app. We use a variety of signals, such as user ratings and engagement, to determine if an app is listed in the App Center.

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Well-designed apps that people enjoy will be prominently displayed. Apps that receive poor user ratings or don’t meet the quality guidelines won’t be listed.

The App Center already lists more than 600 apps at launch, which span across various categories like games, music, news, sports and photos. Any app using Facebook’s login framework can be listed on the App Center, provided it follows guidelines set up by Facebook.

App Center is available on Facebook’s native iOS and Android apps, as well as Facebook’s desktop and mobile websites at this URL. Just like the App Store, every app in the App Center has a details page which features screenshots along with a description of the app.

Upon clicking a mobile app you would be redirected to the App Store or Google Play if you’re on mobile,  and if you’re on a PC you have the option of sending a link to the app on your mobile. You could of course start using the app right away if it’s web based.

facebook app center

This isn’t the full blown mobile HTML5 platform that Facebook was rumored to debut, but a front end to apps on the App Store and Google Play. Of course, there are web apps and apps that run within Facebook’s canvas, but it isn’t the mobile HTML5 platform that could compete with Apple or Google.

This is obviously good news for developers, who are constantly looking for new ways to increase visibility of their apps, and it’ll be interesting to see how well this works out for them. (If you’re a developer, you could even try our forums to get some eyeballs for your app.)

Head over to this link on your PC or iOS device to have a look at Facebook’s App Center.

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