Apple has replaced the traditional blue bar along the top and the black bar at the bottom with darkish grey bars. Apple has also moved things around with the aim to make it easier to discover content. However, as App Advice pointed out that three categories content - Podcasts, Audiobooks, and iTunes U disappeared from the iTunes Store app in iOS 6.
Apple released a standalone app for iTunes U earlier in the year, so it made sense to remove the iTunes U category from the app. But it was not clear why Apple had removed Podcasts and Audiobooks.
It looks like the mystery is solved. AllThingsD now reports that Apple may be launching a standalone app for Podcasts in iOS 6, which could be the reason it was removed from the App Store app.
So why have podcasts disappeared from the new version of iTunes that Apple started showing to developers this week?
Because Apple plans on giving the recordings their own bit of digital turf.
People familiar with Apple’s plans tell me that when its new iOS 6 software becomes widely available this fall, podcasts will have their own app, where users will be able to discover, download and play them on mobile devices. Users who access iTunes via laptop and desktop machines will still find them in that version of iTunes, though.
Podcasts were quite a rage few years back, but they never took off as expected. But a standalone app for Podcasts in iOS 6 should finally give it a lot more visibility.